Google Tests Top Right AdWords Product Ad

I reported at the Search Engine Roundtable that Google is testing a new form of products ads. This time, the product ad is displayed at the top right section of the page, directly above the normal AdWords ads.

Here is a picture:

Google has been experimenting with various ways to integrate products from Google Base (Google Shopping) into the AdWords spots. We have seen at least two forms prior to this, including the plus box method and the quick text links version.

A Google spokesperson sent us a statement on this new test:

At Google, we’re constantly experimenting with new features, tools and visual representations to improve the user experience and usefulness of our ads. In accordance with that philosophy, we’re planning a beta test to show richer product information in the ads for shopping-related queries. This test will only be visible to a small number of U.S. users.