Google

Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

google-https1-ss-1920

Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will index the HTTPS version and show those pages in the search results.

Google said, “Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages… Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”

The conditions include:

  • It doesn’t contain insecure dependencies.
  • It isn’t blocked from crawling by robots.txt.
  • It doesn’t redirect users to or through an insecure HTTP page.
  • It doesn’t have a rel=”canonical” link to the HTTP page.
  • It doesn’t contain a noindex robots meta tag.
  • It doesn’t have on-host outlinks to HTTP URLs.
  • The sitemap lists the HTTPS URL or doesn’t list the HTTP version of the URL.
  • The server has a valid TLS certificate.

The first condition is a big one, that the page doesn’t include “insecure dependencies.” Many pages include insecure images, includes, embeds, videos and so on.

This is all part of Google’s effort to make for a securer web.

Explore more on

Canonical link element Computer security Google Google Search HTTP HTTPS Robots.txt Transport Layer Security Web indexing Zineb Ait Bahajji
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.