Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days

google-webmaster-tools-video-1330350240Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.”

This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting tool stopped showing data on September 23rd. This came shortly after Google stopped passing virtually 100% of referrer data to webmasters. Google implied the bug was unrelated and promised to fix it soon.

I currently am able to see data from September 25th and going back, so this is a two day improvement from when the bug was first reported.

Again, Google promises to have this reporting bug fully resolved in the coming days.

A bug like this is not uncommon with Webmaster Tools, however, it has become much more important for marketers and webmasters to access Webmaster Tools data since Google took it away from them via their referrer logs.

Related Topics: Channel: SEO | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • RobertKCole

    Happy to hear it was a bug – This was the Landing Page report for a client (not so helpful…):

  • Darci

    So glad to see this article come out. I saw this issue about 20 minutes ago and freaked out, thinking that it too was going to be wiped out in GA.

  • Michael J

    Don´t call a bug, call it a feature!

  • Daniel Benny Simanjuntak

    Love this post. Thank you very much for sharing this :)

  • Online Freelance Jobs

    I Agree.

  • Brett Dixon

    Disappointed it was a bug – I was hoping for new features to make identifying keyword data easier and better!

  • Cathal Melinn

    I wonder were Google testing the water with this “bug” to see what the response would be?

  • Ash Vyas

    true :)

  • Jessica Hartman

    GWT dropping keywords would be a very depressing time for SEO specilists. I’m unbelievably happy this was just a bug.

  • eye9 Design

    Thanks for the update. We too are missing a few days of data at this point but nothing earth shattering. Hopefully this isn’t a tactical bug for the purposes of foreshadowing / testing the future removal.

  • Durant Imboden

    Now, if only they’d fix the delays in the “Structured Data” report while they’re at it!

  • joeyoungblood

    For now it’s a bug. Mayday was also called a bug, it turned into Panda.

    Don’t waste your time wondering if Google will eventually remove all keyword data, instead realize that they will and find ways around it, including using Bing more often.

    Edit: and by all I mean ALL, including Adwords data. In a few years time it’s plausible to see only reporting at an ‘ad group’ level for “privacy” reasons.

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