• Retailigence

    Adding a product-centric layer is a logical (necessary?) step to help shoppers get more relevant results, and advertisers to get more relevant clicks more efficiently. Although this change is applicable to both eCommerce and brick & mortar retailers, Google’s focus on clicks and only elementary capabilities with respect to the location-centric layer will keep “real-time conversion” out of the hands of brick & mortar for another few solution generations. Yet demand is there today, even though 12 months ago, retailers weren’t even asking for path-to-purchase oriented metrics. In any case, smart retailers that have a tight relationships between the CMO and CIO are going to benefit most from these new capabilities and win (combining Google, internal and other external capabilities).

  • Retailigence

    Adding a product-centric layer is a logical (necessary?) step to help shoppers get more relevant results, and advertisers to get more relevant clicks more efficiently. Although this change is applicable to both eCommerce and brick & mortar retailers, Google’s focus on clicks and only elementary capabilities with respect to the location-centric layer will keep “real-time conversion” out of the hands of brick & mortar for another few solution generations. Yet demand is there today, even though 12 months ago, retailers weren’t even asking for path-to-purchase oriented metrics. In any case, smart retailers that have a tight relationships between the CMO and CIO are going to benefit most from these new capabilities and win (combining Google, internal and other external capabilities).

  • Madhurima

    Can somebody help me I have got universal analytics code added on my website still demographics in not trackable.