Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Topic: Kenshoo
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day
Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search engines.
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
SearchCap: Google hack removal, Allo goes goodbye & responsive search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out more features for responsive search ads, adding 10 languagesDec 6, 2018 by Ginny Marvin New tools in the web interface are designed to make creating RSAs easier. Missed […]
SearchCap: Google Assistant via Siri, Google video & images & paid search trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 ways to boost organic video resultsNov 21, 2018 by Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand […]
Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Ads are automatically matched to queries based on advertisers' website content.
Bing Ads releases Expanded Text Ads globally
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.
Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Mobile drove more than half of paid search clicks on Thanksgiving and Black Friday.
SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Q1 US Paid Search Growth Strongest In 3 Years Yahoo Bing Network gains share for third straight quarter. April Fools’ 2015 For the Search World: From Super Smart Google Panda […]
April Fools’ 2015 For the Search World: From Super Smart Google Panda To Backwards Google
Google, Bing and Kenshoo are bringing the funny today, polluting the web with gags galore.
SearchCap: Google Search Queries, Mobile Snippets & Bing Ads Lag
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster. Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season […]
Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]
Revenue rose 50 percent year-over-year, just beating out Black Friday's revenue gains of 49 percent according to Kenshoo.
Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by increased spend on the Yahoo Bing Network […]
SearchCap: Google Translate App, Google News Crawler Update & GooglePlex Visitor Center
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Opens A Visitor Center Here are pictures of Google’s temporary tour center, the permanent one is coming in the summer of 2015. Google News Now Will Crawl & Index Images […]
Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]
Mobile accounted for more than a third of clicks and ad spend.
SearchCap: Bing Local Carousel, NORAD Tracker & Yahoo Search Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according […]
Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous year. Black Friday and Cyber Monday saw the […]
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for […]
Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine Management (SEM) tool, a marketer can create paid search campaigns at scale and […]
Mobile Search Spend Share In UK And Australia Outpaces US
Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the U.S. The new data, released […]
The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday, Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on an ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move is aimed […]
SearchCap: The Day In Search, February 26, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking […]
Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new capabilities: 1. Dynamic Product Listing Ads creation is an […]
Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012. What is stunning, however, is the four-fold increase in revenue that retailers have realized […]
Retailers Spending Record Levels On Paid Search In 2013 Holiday Season
An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 […]
Consumer Watchdog Says Google Shopping Costs Consumers, Complains To FTC
Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this time saying Google Shopping results don’t pass the sniff test. The group calls the way the search engine displays its Product Listing ads “deceptive and unfair”, adding that Google Shopping’s paid listings are price gouging consumers. […]
Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on […]
US Search Awards Names Search Engine Land Best Blog Of 2013
Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards during the first annual search awards event hosted in Las Vegas. The ceremony was held in association with PubCon and recognized leading organizations, agencies and individuals in the search industry. With more than 22 different […]
SearchCap: The Day In Search, September 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items […]
Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us
It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. Search agency Resolution Media and […]
SMX Advanced 2013 – Big Data + Big Math = Exponential Search Performance
Big Data + Big Math = Exponential Search Performance Presentations from SMX Advanced, June 2013 Seems every industry is using big data to extract previously hidden insights into customer wants, needs, behavior and intent. Smart marketers are crunching data and developing sophisticated predictive analytics models that unearth new worlds of opportunity. In this session, our […]
SearchCap: The Day In Search, April 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage […]
Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1
Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year. U.S. ad spend rose 24%, spurring the overall global […]
SearchCap: The Day In Search, February 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Sticks With Improved Reporting Interface Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to […]