Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
Topic: DoubleClick
Court: Google’s illegal ad tech monopoly harmed the open web
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.
Google’s alleged adtech monopoly faces historic antitrust test
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."
SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ordered to submit search index to state sponsorship in RussiaJan 16, 2019 by Greg Sterling Google has a 45 percent search market share in Russia, second only to Yandex. Demystifying […]
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
SearchCap: Google webspam report, Bing ads, bot herding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out Jun 28, 2018 by Ginny Marvin 10 Automated Extensions are available in Bing Ads. Optimize for local […]
SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home and Chromecast device currently offline Jun 27, 2018 by Barry Schwartz Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to […]
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
SearchCap: DoubleClick bid manager and Google Optimize
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Google Optimize tests to take AdWords to the next levelMay 31, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. […]
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out In-Market Audiences to all US advertisersMay 30, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode. What’s the […]
SearchCap: Google News updated, standout tag gone & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The new and AI-improved Google News now available for iPhone and iPadMay 15, 2018 by Greg Sterling Google News redesign in more than 120 countries on the web, Android and iOS. […]
SearchCap: Google shorter snippets, Google review notifications & paid search tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year.
New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some publishers address GDPR compliance
SearchCap: Google AMP render on idle, spidering & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues The doodle is a collective of 12 stories from female artists, each […]
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.
SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins The popular auditing tool used by developers and search marketers now enables users to run basic […]
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.