In memoriam: A tribute to Bruce Clay
A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.
Topic: IProspect
Google Marketing Live 2023: Reactions from the experts
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Google Marketing Live 2023: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search business.
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser event.
Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies.
Voice, mobile & apps: Get the latest on Google’s search developments at SMX
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]
SearchCap: Google Maps parking, iProspect report & Google’s spinner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will tell you how hard it will be to find parkingJan 26, 2017 by Barry Schwartz Now you can plan enough time not just for driving to your destination […]
iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
Now you can share budgets in Bing Ads, too
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.
SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said […]
SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, […]
FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
Meet A Landy Award Winner: How iProspect Raised Chevrolet Performance Site Traffic 20% To Win Best Overall SEO Initiative
iProspect led team of agencies to migrate the brand's 200K-page website into Chevy.com and launched an in-depth SEO strategy.
SearchCap: Google On Penguin & Panda, Authorship Lives & Apple Searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda 4.2 Is Still Rolling Out Oct 1, 2015 by Barry Schwartz Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still […]
Nebo Agency, iProspect Score Multiple Wins At 2015 Landy Awards
Inaugural Search Engine Land event honors the best in search marketing, raises $15,000 for two charities.
Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX]
It’s not hard to make the case that Pinterest is a perfect social network for marketers, and Tailwind CEO Daniel Maloney hit upon the crux of the matter during a session this week at SMX East in New York. Twitter, he said, is mostly about what I’m doing; Facebook is about who I am; Pinterest […]
Google Teases April 22 AdWords News, More Than 10 Announcements Coming
On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live here) […]
The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday, Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on an ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move is aimed […]
Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new capabilities: 1. Dynamic Product Listing Ads creation is an […]
SearchCap: The Day In Search, September 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, “Today, Graph […]
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanced campaigns.
SearchCap: The Day In Search, June 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]
Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with iProspect’s Associate Director of Paid Search, Jeremy Hull, […]
SearchCap: The Day In Search, June 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for […]
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. […]
SMX Advanced 2012: iSEM: Doing Mobile Search Ads Right
iSEM: Doing Mobile Search Ads Right Presentations from SMX Advanced, June 2012 Searches from smartphones (and tablets) represent an increasing percentage of overall query volume. In some categories that now exceeds 15 percent. Gone are the days when mobile could be considered “experimental.” However best practices have yet to emerge. What are successful bidding strategies […]
SearchCap: The Day In Search, March 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nathon Fillion Demonstrates His “Google Maps Pose” Last week on Jimmy Kimmel Live, actor Nathon Fillion demonstrated his Google Maps Pose. He described how he was outside of his new home […]
SearchCap: The Day In Search, February 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
Big Mobile Data Dive From SMX West
I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all. For those who weren’t fast enough or […]
7 Tips To Use Paid Search To Unite Brands During A Merger
Do you recall the merger of AT&T and Cingular Wireless back in 2007? At the time, experts questioned AT&T’s decision to retire Cingular’s brand name. After all, it was very popular. But now the AT&T brand is stronger than ever, and hardly anyone remembers the brand they cut. When faced with a merger today, marketers […]
CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers
Paid search at its core is a dynamic, competitive, ever-changing auction space where retailers and brands alike are competing to get in front of the same consumer. But with so many different calls to actions, different price points, and different sources of information appearing within every search, how do you set your brand apart and create a loyal consumer in an efficient and affordable way?
SearchCap: The Day In Search, November 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How The New Facebook Messages & Email System Works At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version […]
Search Engine Land’s SMX East 2010 Comes To NYC: Why You Should Go!
In less than two months, Search Engine Land’s SMX East search engine marketing conference comes to New York City from Oct. 4-6. Involved with generating business for your company? You should be there, to ensure you’re keeping up with the burgeoning medium of search. SMX East isn’t just for search marketers, though there’s plenty for […]
Search Dominates Social Media When Shopping Online: Study
A new study about the buying habits of computer and consumer electronics shoppers shows the importance of search to the online shopping process. Search engines, in particular, are relied on much more heavily than social media — but the study also speaks to the importance of on-site search boxes. The report — which can be […]
SMX East 2009 Video: The Cross-Media Attribution Battle
The Cross-Media Attribution Battle Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets. [flv:https://searchengineland.com/video_assets/east09/cross_media_attribution_battle.flv 364 200] Moderator: Sara Holubek, Consultant, […]
Why You Should Attend SMX West 2010: A Personal Preview, From Danny Sullivan
In less than two months, Search Engine Land’s SMX West search marketing conference will happen from March 2-4 in California. Anyone who is even remotely connected to gaining visitors, customers and driving sales should be attending. Experienced search marketer? Newbie? Web developer? Designer? Involved in public relations? Traditional marketer? There’s good stuff for all these […]