Confirmed: Google’s Expandable Knowledge Graph Test

knowledge-graphAlex Chitu reports Google is testing a new feature for the Google Knowledge Graph. The new feature is a way to show an expanded version of the knowledge graph in the top of the search results.

Currently, when you search in Google and the knowledge graph comes up, it shows you up to five related people, books, albums, movies and so on. If you want more, you are out of luck. But with this test, Google is adding an “explore more” more link that gives you a lot more related topics to scroll through right at the top of the page.

Here is a picture:

As you can see, you can use the arrows on each side to scroll through more related people or topics.

I personally do not see this feature being tested and I’ve asked Google for a comment on this test.

Postscript: A Google spokesperson confirmed this as a test telling us “Google is always experimenting with new features to improve the search experience.”

Related Topics: Channel: SEO | Google: Knowledge Graph | Google: User Interface | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Peter Mead IT

    Hey Barry,
    Yeah, this is pretty cool. You gotta admit, Google is doing some cool stuff. 

  • natedazzo

    Hey Barry,
    Do you have any information regarding the related searches appearing above the search results? Is there any way to influence them? For instance, “Dark Knight Rises Spoilers” is probably not in the best interest of the audience of the film makers. Please let me know your thoughts. 


  • Nicholas Casci

    At least they’re finally making good use of all that wasted whitespace on the results page!

  • Tad Chef

    Where do they scrape the content? Wikipedia?

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