Google’s Human Touch

The Human Touch That May Loosen Google’s Grip from the New York Times questions whether Google’s use of algorithms and computers to compile search results might lead to its demise in the future.

One of the search engines the NY Times focuses on is the Mahalo human-edited search engine. It also explores several search alternatives. PC World also covers some of these in a timely article.

Google engineer Matt Cutts is quoted extensively in the article, making a case that Google does have a human touch. Matt followed up the article with his own blog post named the role of humans in Google search. A summary of that post, on how Matt says humans are in the algorithm every day:

  • PageRank is based on linkage data, created by humans
  • Google News is based off article selections that ultimately get put onto the web by human editors at various publications
  • The Google Toolbar has a voting button
  • Google allows users to remove results from their personalized search
  • Spam reports help Google adjust their algorithms and spot spam attempts quicker
  • Google engineers work hard to make for a better algorithm every day

Related Topics: Channel: Social | Google: Web Search | Search Engines: Mahalo | Search Engines: Other Search Engines | Search Engines: Social Search Engines

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide