The Human Touch That May Loosen Google’s Grip from the New York Times questions whether Google’s use of algorithms and computers to compile search results might lead to its demise in the future.
Google engineer Matt Cutts is quoted extensively in the article, making a case that Google does have a human touch. Matt followed up the article with his own blog post named the role of humans in Google search. A summary of that post, on how Matt says humans are in the algorithm every day:
- PageRank is based on linkage data, created by humans
- Google News is based off article selections that ultimately get put onto the web by human editors at various publications
- The Google Toolbar has a voting button
- Google allows users to remove results from their personalized search
- Spam reports help Google adjust their algorithms and spot spam attempts quicker
- Google engineers work hard to make for a better algorithm every day