YouTube hashtags: How to use them to get more views
How to use YouTube hashtags to get more views on your videos.
Topic: Algorithm
YouTube video description: 9 essential tips for better descriptions
This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
Meta Ads: Why creative diversity matters more than volume
Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.
Facebook user & growth statistics
Discover everything you need to know about Facebook's user base – total users, demographic info, growth rate, and more.
How to troubleshoot automated bidding in Google Ads
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
How to report PPC performance without lying to yourself (or your boss)
The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.
Google is investigating reports of reviews going missing and pausing reviews on local listings
Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints from businesses.
Google releases June 2026 spam update
This update should only take a few days to roll out.
Instagram now lets users tell the algorithm what they want
Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.
How to structure paid social creative testing for better performance
Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.
How signal decay hurts your top-of-funnel performance
The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.
The 10-gate AI search pipeline: Find where your content fails
AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.
The Reddit detour distorting PPC signals
Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
5-step Google Business Profile audit to improve local rankings
Learn where competitors are outperforming you — from review recency to category selection — and how to close the gap.
Google March 2026 spam update done rolling out
The March 2026 spam update rolled out in less than a day. Google called it a normal spam update that impacted all languages and locations.
TikTok ad creative has a shorter shelf life. Here’s how to keep up
You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing.
Google releases March 2026 spam update
Google says this is a standard spam update. It’s rolling out across all languages and locations and may take only a few days.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
How Google Discover qualifies, ranks, and filters content: Research
New SDK findings reveal why some pages never reach ranking, how pCTR predicts clicks, and why images and recency drive Discover traffic.
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Google Discover now less aligned with search rankings
This seems like a change to what content Google prioritizes for the Google Discover feed.
Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands
Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility.
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
How to consolidate legacy SKAGs – and why it’s time to move on
Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
How long does SEO take to work? Understanding ranking timelines and the truth behind “quick results”
Wondering how long SEO takes? Learn what to expect in 3, 6, and 12 months — plus key factors that influence how fast you’ll see results in search rankings.
Google updated its ranking algorithms for explicit videos and explicit content
Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.
Google says it is 20 times better at catching scams in Google Search
And is able to block more than 80% of fake phone number scams within Google Search.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
Why website content won’t boost your Google Maps keyword rankings
Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
8 common SEO mistakes to avoid
Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter.
7 reasons why we love SEO
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
Google updates search quality raters guidelines with a focus on spam
The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.
App Store vs. Google Play: Tailoring your ASO strategy for maximum impact
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.