Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings

In a new video released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings. Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a […]

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google-pages-flagIn a new video released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings.

Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That’s not the case.”

He goes on to explain that the more pages you have, the more chances you have to rank for different keywords. Plus, the more pages you have, the more likely you have more overall links and PageRank, which do directly impact your rankings. But the number of pages on a specific site, does not have a direct ranking benefit.

Here is the video:

Matt said it at the end again, “just having a number of pages doesn’t give you a boost.”

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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