Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings

ML_image_5.6-300x300Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image website has no impact on rankings.

The question was, “Does using stock photos on your pages have a negative effect on rankings?”

Matt’s answer was very short, he said “no.” There is no positive or negative impact on your organic Web ranking if you use stock imagery versus original imagery.

Of course, if you want to go deeper, images might enhance your content, which may attract more visitors and more links. But, images are currently not a ranking factor for your content, according to Matt Cutts.

Another obvious point is that this is not discussing image search ranking. Typically, you won’t see the same image shown in the image search results. So, having unique images may help there.

Here is the video from Matt:

Related Topics: Channel: SEO | Google: SEO


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Jerry Nordstrom

    Oh the question should have been much more challenging like:

    Does using unlicensed images stolen through Google’s image search have a negative impact on my search rankings?

  • AlsaRef | Agence web

    Is there any risk of duplicate content then ?

  • Jon

    Yes, this may wake up a few people and encourage them to make more effort with regards to pictures. They are a part of your content whether you like it or not, and Google likes it to be quality and unique.

  • David Bennett

    Google doesn’t take a signal from original images? Really?

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