• http://www.usereffect.com Dr. Pete

    Thanks for the bridge-building here, Shari. Having made the shift from academia to business, I suspect that part of the problem (at least for some folks) is the tendency of traditional usability professionals to treat the subject with a certain purism, for lack of a better word. In other words, we see usability as pure and virtuous, and so we try to keep it separate from persuasion, marketing, and any perceived attempts at influence.

    Of course, it’s not that simple, and persuasion and influence aren’t the same as manipulation. Building strong sites with clear paths and a sense of the visitor’s journey from search to conversion isn’t just good for usability, it’s the right thing to do. Well-placed keywords and thoughtful copywriting are an important part of helping visitors accomplish their goals. If that isn’t usability, then I don’t know what is.

  • http://www.SearchTactix.com TheDoug

    Shari! THANK YOU! What you say is absolutely correct, and happily I can tell you we are working with a Usability company currently that is allowing us to do our part first BECAUSE they know how important it is, and have promised to work around what we supply. Yes, it absolutely needs to be friendly to the people coming to the site, but people need to find the site first, which means catering to the properly developed SEO portion of the design (not just link-building dependence).

    Great post!

    The Doug

  • max_t

    Hi Shari, Finally!
    I have been frustrated by the lack of SEO knowledge among UX and IA proffesionals for some time now. No one seems to understand that SEO is really usability design but on another level (ok. not totally but to a large degree). Making your site as usability friendly as possible has good SEO implications.

    There is no way the one or the other can be excluded from a site building or re-building. Finally i found a post that manifests my thoughts. Thank you for a great post!
    Cheers
    Max