Shari Thurow

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari is currently a contributing editor for the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).


The Ties Between Emotional Design & SEO

Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think....


Spreading SEO Awareness & Knowledge

Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals....


What Is Your SEO Archiving Plan?

If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important...


Eyetracking & SEO: Fad, Fact, Or Fiction?

Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web...