Common questions and answers about SEO certification from Google
Thinking of taking a Google certification course? Make sure you evaluate the quality of the information being presented.
Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari is currently a contributing editor for the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).
Thinking of taking a Google certification course? Make sure you evaluate the quality of the information being presented.
Shari Thurow | Jun 1, 2022 at 6:00 am ETLearn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.
Shari Thurow | Apr 19, 2022 at 6:00 am ETWithout giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
Shari Thurow | Nov 8, 2019 at 3:19 pm ETContent silos negatively affect both the browsing and searching experience which often results in lost sales.
Shari Thurow | Feb 26, 2019 at 8:00 am ETDuring a Dec. 11 hearing, congressional representatives questioning Google's CEO demonstrated their lack of knowledge about how search engines actually work.
Shari Thurow | Dec 21, 2018 at 8:30 am ETContributor Shari Thurow describes what can happen if you don't follow search engine guidelines on SEO.
Shari Thurow | Sep 29, 2014 at 10:05 am ETPerceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?
Shari Thurow | May 2, 2014 at 9:32 am ETLast month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and stronger over time. So what […]
Shari Thurow | Apr 2, 2014 at 9:00 am ETEarlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices. For example, when does a searcher prefer to use […]
Shari Thurow | Oct 3, 2013 at 7:00 am ETHas SEO really changed? Search engine algoholics might say "Yes!" Experienced practitioners might say, "Not really." Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation.
Shari Thurow | Feb 1, 2013 at 9:08 am ETMany search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions.
Shari Thurow | Nov 9, 2012 at 1:42 pm ETWhen search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?
Shari Thurow | Sep 14, 2012 at 2:08 pm ETKeyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the "why" part of the optimization process?
Shari Thurow | Jul 6, 2012 at 9:36 am ETShari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.
Shari Thurow | May 11, 2012 at 9:40 am ETIs it possible for SEO professionals to understand searcher context based purely on keyword research data?
Shari Thurow | Apr 13, 2012 at 9:50 am ETThink you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.
Shari Thurow | Mar 16, 2012 at 9:15 am ETTaking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?
Shari Thurow | Feb 17, 2012 at 10:49 am ETWant to be better at search engine optimization? What all SEO professionals should know about website usability.
Shari Thurow | Jan 20, 2012 at 9:19 am ETIf the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the SEO process.
Shari Thurow | Dec 23, 2011 at 9:39 am ETWhen creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or both?
Shari Thurow | Nov 25, 2011 at 1:57 pm ET