Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost...
Feb 26, 2019 at 8:00 am ET
Shari Thurow
Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari is currently a contributing editor for the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).
Opinion: Congress needs to do their homework on search engines
During a Dec. 11 hearing, congressional representatives questioning Google's CEO demonstrated their lack of knowledge about how search engines...
Calculating The Risk Of Search Engine Spam
Contributor Shari Thurow describes what can happen if you don't follow search engine guidelines on SEO....
SEO Smackdown: Download Time – Machine Speed Vs. Human Speed
Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization...
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have...
The Right Way To Do Click-To-Call In An Enhanced Campaign World
Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my...
SEO Smackdown Round 2: Old Vs. New Search Engine Optimization
Has SEO really changed? Search engine algoholics might say "Yes!" Experienced practitioners might say, "Not really." Instead of keywords, site...
How Does Color Usage Affect SEO & Conversions?
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color...
A Simple Guide To Understanding The Searcher Experience
When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds...
Keyword Classification: Understanding The “Why” Of SEO
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers...
The Ties Between Emotional Design & SEO
Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think....
How To Understand Keywords In Searcher Context
Is it possible for SEO professionals to understand searcher context based purely on keyword research...
QUIZ: Test Your Knowledge Of Searcher Behavior
Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find...
Spreading SEO Awareness & Knowledge
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals....
Website Usability 101 For SEO Professionals
Want to be better at search engine optimization? What all SEO professionals should know about website...
What Is Your SEO Archiving Plan?
If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important...
User-Centered Or Usage-Centered Design: Which Is Better For SEO?
When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or...
Eyetracking & SEO: Fad, Fact, Or Fiction?
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web...
What Is The Key To Effective SEO Elevator Pitches?
If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for user...
SEO Smackdown: Information Architecture vs. Technical Architecture
Why do SEO professionals believe that technical architecture is more important than information architecture (IA)?...