• romanUK

    I like the usability analysis, also agree with the SEO points..but to be honest, most jQuery sliders use to include the headers and/or images…don’t see the problem

  • munaazanjum

    @Harrison,

    Good observations! However, your post lacks sufficient ingredients to justify as why and how “the use of carousels” or “sliders” does hurt SEO and usability. Let me counter-argue each of the SEO and usability issues that you have mentioned.

    Not sure, if sliders are the only factors that cause page speed issue. There
    are multiple reasons for a slow page speed. So, quite disagree on this issue
    that you have noted down.

    As for multiple h1 tags, yes your observation is right. Every time a slider
    changes, H1 changes too. However, the change in H1 is for different page if you
    click on one of the sliders. Logically, there is no issue. If Google is smart,
    they will understand the usage of multiple H1 in the sliders.

    You mentioned “a page with 5 sliders followed by 5 H1 devalues the keyword relevance. Today, the industry stalwart is talking about ‘context’, you seem to have stuck with ‘keywords relevancy’. Again, nothing such happens. I can showcase hundreds of examples that Google ranks them highly even if they are using carousels. There is no official confirmation from Google that says ‘use
    of sliders followed by multiple H1’ on a website gets search engine
    devaluation.

    Flash or shockwave? Flash has been dead a long back. People are using shockwave now. In today’s html5 ERA, talking of Flash reminds me of the Jurassic age. Moreover, Google crawls flash if you still think that someone is using
    flash on their website.

    As for a low volume of content, I have never heard that Google does not rank a site if a site does not ‘text content’ if this is what how you define ‘content’. Context is a requirement for doing fairly good on search engines whereas content is just a supplementary to it. Today, you are talking about ranking as if a site with full of content gets higher rank on Google!

    Usability is such a vast area that cannot be judged with a simple heat
    map analysis or clicks. I would rather advice you to read Jacob Nielson’s book
    to better understand the usability. I’m sure once you understand this element;
    you’ll care for usability more than SEO.

    Content is pushed below the fold as the sliders are not treated as content. How do you define content? Just ‘text’ or anything which is ‘contained’ in a web!

    If a website fails to grab attention of users as soon as they arrive, the whole website needs to be redesigned. And if a website uses slider, and grabs the attention, you call it “megaphone effect’. LOL!!!

    In gist, thank God you have not studied SEJ, for the site also uses
    sliders on home page!!

  • http://www.wesst.org/ Nina Anthony

    Google just rolled out their Local Carousel at the end of June to promote local businesses. A Search Engine Watch article, mentioning a couple of studies around the user behavior of the new feature stated, ” Both studies showed the map and carousel results on the page were favorite areas for users to click in order to find what they were looking for.”

  • Thom Craver

    I have to agree with Scotty Mac.

    What was the control? 30 total sites? 18 with carousels, leaving 12 “control” home pages without. At the bare minimum, n should be greater than 30, not equal to it. Considering the number of industries with sites that use carousels, this can’t even be close to statistically significant.

    Analyzing data on three sites is really not a test. Without more data, I can’t agree with the conclusion.

  • http://www.send2press.com/ Christopher Simmons

    Thanks for this. It actually confirmed some of my own thoughts on the whole “slideshow” concept as we’re redoing our website for first time since 2009, and retiring some of the original elements started back in 1999/2000 when the site launched. I kept coming back to the “how annoying is that giant slideshow, really?” mindset. What is the primary call to action? If we want to draw the eyeball to one large topic… why not just have ONE large feature image, not a slider/slideshow. On our old site to retain “newness” we had five randomized messages on homepage, so a return visitor would have less design fatigue … but the slider is not a good replacement for that. Nice to get some valid input on this topic as it was very very, well, topical to what I was working on for UX at this time. THANKS!