What SEOs Need To Know About China’s Golden Shield Project
Interested in reaching China's growing middle-class population? Unlike elsewhere, the search engines aren't the main arbiters of what people see --...
Harrison Jones is the VP of Digital Marketing at MWI -- a global search, content marketing, PR and conversion optimization agency. He specializes in SEO, paid search, analytics, usability analysis, information architecture, conversion optimization, and content marketing.
Interested in reaching China's growing middle-class population? Unlike elsewhere, the search engines aren't the main arbiters of what people see --...
An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business -- so what metrics can you use to detect problems...
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always)...
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in...
Database-driven websites are very common in the B2B sector. This is because many companies want to have a catalog of products available on their site...
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013,...
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet,...
A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online...
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest...
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have...
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and...
Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up...
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to...
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may...