What SEOs Need To Know About China’s Golden Shield Project
Interested in reaching China's growing middle-class population? Unlike elsewhere, the search engines aren't the main arbiters of what people see --...
Sep 3, 2014 at 9:40 am ET
Harrison Jones
Harrison Jones is the VP of Digital Marketing at MWI -- a global search, content marketing, PR and conversion optimization agency. He specializes in SEO, paid search, analytics, usability analysis, information architecture, conversion optimization, and content marketing.
21 Metrics For Monitoring SEO Health
An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business -- so what metrics can you use to detect problems...
13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always)...
Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in...
How To Optimize Database-Driven B2B Websites
Database-driven websites are very common in the B2B sector. This is because many companies want to have a catalog of products available on their site...
The B2B Marketer’s Guide to Baidu SEO
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013,...
The Importance Of Responsive Web Design For B2B Sites
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet,...
How B2B Sites Can Align Their Website Strategy With SEM Tactics
A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online...
Hummingbird’s Impact On B2B Sites
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest...
SEM For B2B Companies That See No Value In Search
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have...
Building The B2B Organic CRO Machine
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and...
Build B2B Brand Awareness, Not Links
Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up...
Homepage Sliders: Bad For SEO, Bad For Usability
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to...
Non-Descriptive Labeling Can Hurt Your SEO & Site Usability
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may...