• William Bakhos

    Great article Larry.. The more I use the enhanced campaigns the more I see what google was trying to do.. But they really went out focusing on the big stuff which happens to be the stuff I’m not too impressed about.. However there are some gems like this.

  • http://www.facebook.com/michal.moreno Michal Moreno

    One thing we have not figured out yet if and how we may do – is target a campaign only to mobile devices. I’m not referring to an app download campaign, but to a normal campaign.

    Do you know of such option?

  • http://twitter.com/jwdlatif Jawad Latif

    Yes, Campaign can be targeted only to Mobile Devices. Go in Settings > Targeting Options > Device > Select Mobile Devices

  • cheryl511

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  • http://twitter.com/cathalmelinn Cathal Melinn

    ha very funny

  • Vicky Robertson

    I set up a campaign to test out these ads last week, so far getting lots of impressions and more clicks than expected, the only problem I encountered was that I hadn’t realised / noticed there was also an ‘App Download’ conversion type which was needed to set up conversion tracking for Google Play downloads…every day is a school day!

    Looking forward to seeing how well these ads convert!

  • http://www.facebook.com/mr.larry.kim Larry Kim

    thanks for reading domnic!

  • http://www.facebook.com/mr.larry.kim Larry Kim

    there is a strategy where you bid down the desktop CPC’s (eg. $1.00), then set a mobile bid adjustment factor of +300% (eg: $3.00) so that you get mostly mobile clicks. or another way of thinking about this is to set the desktop bids to be a third of what you want your mobile bids to be, then crank up the bid adjustment factor. it’s likely your ads wont show up much on desktop because the bids will be too low. maybe give that a try?

  • http://www.facebook.com/mr.larry.kim Larry Kim

    Good luck vicky!

  • http://www.facebook.com/mr.larry.kim Larry Kim

    device targeting is actually going away for Google search campaigns by mid year.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    Michal see my comment below of how to significantly reduce clicks from desktops/tablets by bidding up the mobile bid adjustment factor.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    thanks for reading William!

  • http://twitter.com/jwdlatif Jawad Latif

    Oh I see!

  • http://twitter.com/abdulisbest Abdul Wahab

    Appreciated update!!!

  • Adrian Huth

    You can always count on Larry to write the fanboy google articles about enhanced campaigns which we don’t want. I’m all for better ad formats, how bout we innovate there instead of taking away device targeting?