Larry Kim

Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week.

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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014” lists. Well, this round-up of 2014’s best paid search articles is worth checking out, because these posts offer tips, tricks, and […]

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In PPC, Low CTR = Low Profits

In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in fact, I’d […]

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