Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week.
Amazon Advertising
Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance -- and how you can use this information to bolster your SEO and PPC campaigns.
Content
Infographic: 11 amazing hacks that will boost your organic click-through rates
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Amazon
What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that 'grades' your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
PPC
How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
Amazon
5 brilliant headline hacks for crazy high organic click-through rates
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
Content
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google's new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
Costs Per Click Around The World & Tips For Smart Global PPC Strategy
Columnist Larry Kim shares insights gleaned from WordStream's research on global CPCs and explains how you can use this data to power your international search advertising.
Most Googled Products On The Planet In One Epic Map
What do people search for most around the world, and how can this help you in your own keyword research? Columnist Larry Kim explains.
Amazon
3 Incredible Social PPC Hacks For Crazy Engagement & ROI
Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC initiatives.
PPC
3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now
Columnist Larry Kim debunks common misconceptions about best practices for paid search ads, then explains what you should be doing instead to really boost your conversion rates.
Amazon
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.
Google Algorithm Updates
4 Super Smart Rising Stars In PPC Marketing To Read & Follow
Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner.
Apple
The Hardest AdWords Quiz You’ll Ever Take
You think you're an AdWords expert, but we're betting you can't score 100% on columnist Larry Kim's quiz!
Google Analytics
Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)
Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014” lists. Well, this round-up of 2014’s best paid search articles is worth checking out, because these posts offer tips, tricks, and […]
Amazon
3 Small Paid Search Optimizations With Huge Impact
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It's the little things that count.
Amazon
Review: BuzzSumo Ups The Ante In Content Analysis
Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.
Google Ads
In PPC, Low CTR = Low Profits
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in fact, I’d […]