Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week.
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
Larry Kim | Feb 22, 2017 at 11:26 am ETColumnist Larry Kim explains how brand affinity impacts both paid and organic search performance -- and how you can use this information to bolster your SEO and PPC campaigns.
Larry Kim | Jan 23, 2017 at 11:59 am ETGot great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Larry Kim | Oct 5, 2016 at 12:46 pm ETAdWords recently released a Health Score feature that 'grades' your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
Larry Kim | Sep 23, 2016 at 9:33 am ETSearch engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
Larry Kim | Jul 13, 2016 at 10:49 am ETJust say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
Larry Kim | May 23, 2016 at 9:51 am ETAre you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
Larry Kim | Mar 23, 2016 at 9:45 am ETWhen Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
Larry Kim | Mar 21, 2016 at 10:15 am ETWhat has been the impact of Google's new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
Larry Kim | Feb 24, 2016 at 12:17 pm ETColumnist Larry Kim shares insights gleaned from WordStream's research on global CPCs and explains how you can use this data to power your international search advertising.
Larry Kim | Aug 12, 2015 at 10:56 am ETWhat do people search for most around the world, and how can this help you in your own keyword research? Columnist Larry Kim explains.
Larry Kim | Jul 16, 2015 at 11:03 am ETAwesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC initiatives.
Larry Kim | Jun 17, 2015 at 9:34 am ETColumnist Larry Kim debunks common misconceptions about best practices for paid search ads, then explains what you should be doing instead to really boost your conversion rates.
Larry Kim | May 29, 2015 at 9:27 am ETStill spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.
Larry Kim | Apr 22, 2015 at 11:32 am ETMany of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner.
Larry Kim | Mar 13, 2015 at 9:54 am ETYou think you're an AdWords expert, but we're betting you can't score 100% on columnist Larry Kim's quiz!
Larry Kim | Feb 26, 2015 at 10:20 am ETYes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014” lists. Well, this round-up of 2014’s best paid search articles is worth checking out, because these posts offer tips, tricks, and […]
Larry Kim | Nov 26, 2014 at 10:03 am ETColumnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It's the little things that count.
Larry Kim | Oct 21, 2014 at 9:04 am ETContributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.
Larry Kim | Sep 17, 2014 at 9:19 am ETIn my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in fact, I’d […]
Larry Kim | Aug 5, 2014 at 10:15 am ET