• http://www.linkedin.com/in/christophermregan Christopher Regan

    Great addition to the uncommon in your addition of common sense. Thanks.

  • http://www.facebook.com/matt.vanwagner1 Matt Van Wagner

    Thanks, Christopher. It always fascinates me how much information can be encoded in 1 or 2 skinny lines…

  • http://twitter.com/EvaHomolova Eva Homolova

    Hi Matt, great article indeed. I would like to ask you for more details about one thing here. It is that you mentioned that
    CTR|avg position are moving in opposite direction. I though it would be just opposite, i.e. the higher the position the higher CTR. Ins’t it? Thanks

  • http://twitter.com/roche_tony tony roche

    Hi Eva, I had to think about that one too! I think as average postition increases or improves then CTR goes up. Avg Position may have moved from 3 to 1 for example which would on a graph be a downward trend, and the CTR might move fom 3% to 7% which would be an upward trend…

  • http://twitter.com/roche_tony tony roche

    Great article Matt, thanks for sharing..

  • http://www.facebook.com/aldorena.baena Aldorena Pirela Baena

    Thanks for your post. Sometimes we focus on “advanced” metrics and with those simples tips we can improve a lot :-)

  • http://www.facebook.com/matt.vanwagner1 Matt Van Wagner

    Hi Eva – yes – the wor’ds most awkwardly stated metric. I have to catch myself all the time when I look at CTR-based trend lines. Tony is absolutely right. The lower the Avg Po value, the higher the ad.

  • http://www.facebook.com/matt.vanwagner1 Matt Van Wagner

    Thank you for your feedback, Aldorena. I agree with you completely!

  • ellenfoley

    Thanks. This helped me a lot. Does Google have similar multiple trend line analysis that is as good at Microsoft? I am going to my campaign to try to replicate this. I haven’t done that before. I hope Google works as well!