Image Ads Come To Google AdSense Link Units

May 27, 2009 at 8:44am ET by Barry Schwartz

Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads. Now Google will be showing an image ad that is contextually relevant to the content of the previous page.

Here is a picture:

Google explains that the image ad is contextually targeted. If there is not image ad inventory, Google won’t show an image ad. The image ads are served by AdWords advertisers on a cost-per-click (CPC) and cost-per-impression (CPM) basis.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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