Study: ChatGPT ads appear on 26% of commercial prompts
New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.
Topic: Contextual advertising
Google leaves door open to ads in Gemini
A senior Google executive says the company is "not ruling out" ads in its Gemini AI app — a notable reversal from denials made just months ago.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Reddit introduces AI-powered keyword targeting features
Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Digital advertisers still looking for recipe to thrive in cookieless world
It’s likely alternative data will be one of many ingredients used for cookie replacement.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Google AdSense launches related search for Auto Ads
The new feature, which is available to all publishers, helps to improve the targeting precision of ads
Reddit launches new ad products to boost conversions
Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
New shopping links for Google AdSense
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers.
OneSearch, Verizon Media’s new search engine, sounds awfully familiar
The privacy-focused search engine serves contextual ads and doesn’t use cookies for tracking.
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party data.
Ad Network Recommendation: Media.net
Disclosure: We have not been paid to recommend this product, although we do use an affiliate link on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For growing websites which have passed the 25,000 page views per month mark, it’s time to look for a new ad […]
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’
Gabriel Weinberg also believes that privacy legislation can make the internet more competitive.
Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising offerings.
Google Teases April 22 AdWords News, More Than 10 Announcements Coming
On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live here) […]
Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex
As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest week of the polar vortex. The […]
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has […]
How Dynamic Audiences Can Maximize Display Advertising Performance
I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. […]
Display Gets Its Own Interface, New Keyword Targeting In AdWords
Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface. Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from scratch and give display its due. The new interface […]
SMX East 2011: Cousins To Paid Search: Display, Contextual, All In The Family
Cousins To Paid Search: Display, Contextual, All In The Family Presentations from SMX East – NYC, NY, September 2011 While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of […]
SMX West 2011 Slide Video: Cousins To Paid Search
Cousins To Paid Search: Display, Contextual, All In The Family Presentations from SMX West, March 2011 While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of partner sites all […]
Google To Let AdWords Advertisers Target Contextually By Category
Google has announced additional targeting capabilities for ads appearing on its Display Network, allowing advertisers to choose categories, rather than keywords, to trigger their ad’s appearance. Given AdWords’ genesis as a search-oriented advertising system, keywords have always been the main mechanism for targeting ads, though additional refinements and options have long been available. Now, Google […]
Search-Oriented Sites Get Special New AdSense Format
Google has introduced a new version of AdSense aimed at making ads more relevant on search-oriented sites like a travel search engine, a job search site, or a product search site. AdSense Custom Search Ads are targeted based upon the keyword terms searched upon by the site’s users — the same keywords that the site […]
Updated: Is “FaceSense” Forthcoming?
Facebook is testing new ad targeting options that display creative beside content that is contextually relevant, similarly to Google’s AdSense but with one important difference — ads would be targeted in real time as conversations are happening on the social network. Irina Slutsky reported the test in AdAge earlier this week. Facebook confirmed to me […]
Google’s Mayer On “Contextual Discovery” Search
TechCrunch has live blog coverage of the interview by Michael Arrington and Google’s Marissa Mayer at the LeWeb ’10 in Paris, France. Mayer talked about Google’s next big thing, she coined it “contextual discover.” Contextual discovery, Mayer explained, encompasses “local Search, Maps, Earth, Latitude, and all the local products.” By “taking a users location as […]
Google AdSense Using Search History In Contextual Matching
The Google AdSense blog announced that they are now using a form of search history in the way they contextual match the ads you see on third-party web sites. AdSense used query data in the referrer URL to better match those ads. So if you came from Google or Bing, to a third party web […]
Five Quick Tips For Success On Google’s Content Network
According to Google’s recent quarterly earnings report, the company earns about 34% of its revenue from AdSense, placing contextual ads on its content network partner websites. This proportion has stayed steady year over year. It certainly reflects overall growth, but some might be surprised at how conservative the pace is. One of the reasons for […]
Google To Improve Contextual Targeting Of AdSense Ads
A Google AdSense post announces that Google will be making changes to their contextual targeting algorithms in the near future. Woojin Kim, Google AdSense Product Manager said, “this week, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.” Publishers do not need […]
Google Launches Content Powered YouTube Promoted Video Ads
Google has expanded the YouTube Promoted Video ads product to enable advertisers to place their videos in the “related videos” section of other videos. Prior, Promoted Videos only displayed on the YouTube search results page. Now, advertisers can opt their promoted videos into the ‘content network’ and have them displayed in the related videos of […]
Image Ads Come To Google AdSense Link Units
Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads. Now Google will be showing an image ad that is contextually relevant […]
Yahoo Shuts Down Content Match In UK
The PPC Hero blog said they received an email from Yahoo that they are shutting down Yahoo’s contextual network ads in the United Kingdom. This product is named Content Match, which allows Yahoo Publisher Network publishers to display Yahoo ads on their sites. Yahoo matches the advertiser’s ads by the contextual relevancy of the page’s […]
Proximic (“Don’t Call It A Newsreader”) Moves Into Mobile Search
Contextual content and advertising provider Proximic released an iPhone app, as the first step into a much broader foray into consumer-facing mobile search. The company’s underlying technology is called “pattern proximity matching,” which seeks to better understand pages and context through numerous points of relevance. Company CEO Philipp Pieper says that it can be used […]
Yahoo Improves Content Match Targeting
The Yahoo Search Marketing Blog announced they have improved the targeting and relevancy of their content match product. The improvements will lead to a higher click through rate on ads and higher satisfaction. The specific improvement is that they now not only target the ads based on the content of the page, but also based […]