Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
Topic: Cost per impression
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
Google Ads shifts Demand Gen billing to CPM for some Discover campaigns
Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
Google makes it easier to buy YouTube reservation ads
Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way.
3 steps for effective PPC reporting and analysis
An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.
YouTube Ads: Unlocking high impact at minimal cost
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
What is PPC – Pay-Per-Click marketing?
This helpful guide will walk you through how PPC marketing works, why it's important, popular ad platforms, types of PPC ads and more.
Apple Search Ads can now be edited in bulk
If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution.
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
Image Ads Come To Google AdSense Link Units
Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads. Now Google will be showing an image ad that is contextually relevant […]