Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
If you’ve ever tried to run display ads online you might have come across an odd problem – no one talks like you. While you are your colleagues might be certain of the website you want to run ads on, trying to convey that message to the person who runs the ads on that website […]
Display Advertising is how most of the internet funds itself. Image or video ads shown on websites make most websites free at the point of use. They are also a vital tool in any Digital Marketers’ arsenal. While they don’t have the highest conversion rate, banner ads are a vital part of the digital marketing […]
Welcome to the Display Ad Sizes Final Exam from The Online Advertising Guide. The format of the Final Exam is the same as the Display Ad Sizes Mock Exam – you will be asked to answer 50 questions about display ad sizes that only top Digital Marketers should know. There is one key difference though […]
Do you know your online Display Ad sizes? Prove it! Welcome to the Hard Display Ad Sizes Quiz – 30 random questions that professional display advertisers should know. The quiz is different every time, there is no time limit, and you can try again as many times as you like. Press the “Next” directly below […]
Do you know your online Display Ad sizes? Prove it! Welcome to the Level 2 Display Ad Size Quiz – 20 random questions that all display advertisers should know. The quiz is different every time, there is no time limit, and you can try again as many times as you like. Press the “Next” directly […]
Do you know your online Display Ad sizes? Prove it! Welcome to the Easy Display Ad Size Quiz – 10 random questions that even novice display advertisers should know. The quiz is different every time, there is no time limit, and you can try again as many times as you like. Press the “Next” directly […]
What is a 320×100? The 320×100 ad unit is a top-performing AdSense ad size, which is (surprisingly) not included in the IAB Mobile standard ad units. It has the dimensions of 320 pixels wide by 100 pixels tall. This ad size is known as a Large Mobile Banner and is the big brother of the 320×50 and 300×50 ad […]
The 970×90 is an ad unit that is 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboard. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. It was intended to upgrade the […]
The judge's decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits.
What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage is filled by ads from one company for a specified time frame. This will generally include all ad units on a page as well as a reskin and will be usually sold on a CPD basis. Homepage Takeover […]
What is a 300×50? The 300×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 300 pixels wide by 50 pixels tall. This ad size is known as a Mobile Banner or Smartphone Banner. It is the little brother of the 320×50, which is known as a Mobile Leaderboard. A 300×50 ad unit is most commonly […]
The 970×250 is an ad unit that has dimensions of 970 pixels wide by 250 pixels tall. 970×250 ads are also known as a Billboard. It is usually used as a type of Pushdown ad. Despite being designated a Rising Star in 2011, the 970×250 ad is pretty rare across the internet. Larger sites often […]
If you have decided to add online advertising to your site, the next step is to decide which ad sizes, in particular, you want to add. This is a long term decision as it is impractical to redesign your site every time you change your mind about including an ad unit. Our ad size guide […]
If you are a large site adding ad units to your site, or just wanting to check the setup of your site is the best you can do, then our ad size guide is for you. As with small sites, having the three IAB Standard Ad Units (160×600, 300×250 and 728×90) is essential, however with […]
If you are a small site adding ad units to your pages then the advice we give you is simple: on every page you should add a 728×90 at the very top, a 300×250 on the top right and a 300×600 in the left or right-hand column. If you’re on a desktop computer, you may […]
If you have decided to use online advertising for marketing, you need to know which ad sizes to use and which to avoid. If a salesperson calls, then plenty of bold claims will come your way about that company’s own ad sizes. Don’t listen to them! We’re here to help you sort the signal from […]
In the Preparing Your Site section we told you to stick with IAB standard ads. This was because these ad sizes have been shown to maximise revenue, and are common enough to minimise setup effort. However, sometimes an ad network will ask you to put another ad unit onto your site. This is usually because they are […]
Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven’t noticed them lately, there’s a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google’s Amit Singhal said the test failed and is over. Presumably the click-through rates (CTR) on the […]
A leaderboard is a display ad unit 728 pixels wide by 90 pixels tall. The 728×90 is commonly called a leaderboard, but it is also known as a Leaderboard Banner or Super Banner. A 728×90 ad is usually placed at the top of a webpage so that it is seen immediately when the page loads. […]
What is a 468×60? The 468×60 ad unit is a now-defunct IAB standard ad unit with the dimensions of 468 pixels wide by 60 pixels tall. The 468×60 was retired in 2011 by the IAB. This ad size is confusingly called a banner, which likely stems from it being one of the first ad units, […]
What is a 160×600? The 160×600 ad size is an IAB standard ad unit with dimensions of 160 pixels wide by 600 pixels tall. This ad size is known as a skyscraper ad, a super skyscraper or sometimes a wide skyscraper. The 160×600 ad size is generally placed on the side of a page, so as to show users an ad as they scroll […]
An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a 300×250 or MPU but is also known as a Med Rec, MREC, or Medium Rectangle. MPUs are the most popular ad unit in online advertising. This is because they typically perform best for advertisers, […]
The 120×60 ad unit is an IAB standard ad unit with dimensions of 120 pixels wide by 60 pixels tall. This ad size is known as a button, along with the now-defunct 125×125 ad unit. A 120×60 ad unit is most commonly used on listing sites for freemium listings. They are also seen littered across […]
The 120×600 ad unit is a now-defunct IAB standard ad unit historically referred to as a skyscraper. The skyscraper size was 120 pixels wide by 600 pixels tall. The 120×600 skyscraper ad size was retired in 2011 by the IAB. The skyscraper ad size has now been changed to 160×600 (which is sometimes called a super-skyscraper or […]
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introduction of banner ads is a noticeable change for the company. Here’s what we know […]
Google has confirmed that they are testing incredibly large banner ads for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a “small experiment” running currently in the U.S. market. The ad […]
Welcome to our Ad Size Guide, where we explain everything you need to know about the most prevalent ad sizes available within the world of online advertising. The IAB keeps a list of ad sizes here which it recommends to people, however as we have a slightly different take to them, we thought it would be […]
Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most “helpful” and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data. Most helpful in making purchase decisions: […]
Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads. Now Google will be showing an image ad that is contextually relevant […]
Earlier this week, we noted a report that Google was showing banner ads on Google Images. Now via TechCrunch, a new implementation — an AdWords ad on Google Images with its own thumbnail image. Notice in the screenshot above how a Guinness Logo is appearing next to a Target ad where NHL Buffalo merchandise is […]