Journalists Get Their Profiles Featured In Google News … Their Google+ Profiles, That Is

Google News will soon start highlighting journalists’ profiles in Google News. But rather than highlighting the profiles from their primary website/writing venue, Google will be highlighting their Google+ profiles.

In a blog post today, Google showed an example of how the profiles will be featured within Google News.


The journalist has to first have a Google account that’s linked to their articles, and when that’s the case, Google News will show the journalist’s Google account profile photo along with information about his/her from Google+ — how many followers and an “Add to circles” button. There’s also a link on the journalist’s name but, rather than linking to his/her primary website, the link points to the Google+ profile.

It’s very similar to the changes Google made last week to how it displays rel=author markup in regular search results, and I suspect it’s going to open up Google to more charges that it’s promoting its own services/properties in search results. (I’d bet that many journalists, not to mention their employers, would rather be featured with a link to their profile/author page on their main website, or perhaps even a link to their Twitter profile, for example. Google would likely argue that, Hey, we’re giving your name and face extra visibility that you didn’t have before; we’ll link wherever we want, thank you very much.)

Google says this change will roll out over the “next several weeks” and will only be available in English-language versions of Google News at first.

Related Topics: Channel: SEO | Google: Accounts & Profiles | Google: Authorship | Google: Google+ | Google: News | Google: Rich Snippets


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Thomas Ballantyne

    Wow… Google is really pushing their Google+. With this kind of push, I don’t foresee Google+ dying anytime soon.

  • TimmyTime

    Thomas, G+ dies only Google decides to kill it. I am not sure if it will become a success or what the definition of success is, but even Wave and Orkut were /are relatively popular for some people.

    Google gets 1 billion people a day to their sites, that is a lot of power to push G+.

  • adigaskell

    Surely this is beginning to echo the behaviour of Microsoft when they pushed IE as heavily as they did? I know Google are desperate to get into social after a number of pretty major flops but I’m not sure this is a right way to do it.

    The Huff Post mention antitrust here –

    And I’ve done similar here

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