July Search Share: Google At All-Time High, Bing Continues Slow Gains

We’re starting to see financial analysts expose July search market share figures from comScore, ahead of their formal release tomorrow. Bing grew slightly and Google remained where it was last month but ahead of its position last year. While Yahoo was also flat, the good news is that the company didn’t lose additional share, as it has for the past several consecutive months.

Matt McGee also posted today on some competing search market share data from Hitwise, which shows different numbers for Google and Bing.

Here are the new comScore numbers:

  • Google: 66.8 percent in July (vs. 66.8 percent in June)
  • Bing: 15.7 percent (vs. 15.6 percent in June)
  • Yahoo: 13.0 percent (vs. 13.0 percent in June)
  • Ask: 3.1 percent (vs. 3.0 percent in June)
  • AOL: 1.5 percent (vs. 1.5 percent in June)

The combined Microsoft-Yahoo search alliance share is 28.7 percent, slightly down from the roughly 29 percent when the BingHoo alliance took effect.

The following chart looks at the relative positions of the search engines in July 2012 compared with a year ago.

Data source: comScore

These figures don’t reflect mobile search numbers. Google currently enjoys a roughly 94 percent share in the US mobile search market.

Mobile search is growing rapidly and represents 12 percent to roughly 30 percent of overall query volume, depending on the category. However “search” is not as popular on mobile devices as it is on the PC.

We’ll update this post with the official numbers when comScore releases them tomorrow.

Postscript: comScore just released the official numbers, which mirror those above.

Related Topics: Channel: Strategy | Stats: comScore


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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