• Syed Usama

    Hi Trond…
    If i d’nt Build Links Then what to do?? For Getting High Rank ON SERP’s. Even i have a website and it is good in every way.

  • http://marketingymedia.wordpress.com Ivan Pablo Rubio

    Congratulations Trond for this good content!

  • AA

    I think the muscle building comparison is quite an interesting one.

    In body building, the usage of steroids (whilst not often talked about) is fairly common & at times can be a requirement for bettering your competitors. In the same way, “link building” in certain fields (that isn’t ‘natty’) is common practice (yet often not talked about by big brands) & is required to one up other companies to achieve that #1 spot.

    The issue with ‘link building’ is ensuring that the quality content which will attract a natural link profile is put in front of the relevant, influential people in the first place; the same way in that people may initially dabble in tren in order to put on mass. The problem is that everyone wants to better themselves (and thus outclass competitors), causing the ‘addiction’ to kick in (continue to grow bigger, continue to rank higher).

    The solution? Half natty SEO – It’s the way forward

  • https://www.eledentalwebsites.com/ Cody Cummins-Prentice

    I will agree with the muscle building comparison, great one for link building.

    But I can’t hold back on the negative comments surrounding these link building articles any longer…..(nothing against you Trond so please don’t take it personally).

    Essentially the reason people click on these “What you should do to build Links” posts, is because they want to gain “valuable” insights on what they should be doing with their link building practices (and hoping that this article is an informative piece of content on that subject). They are looking for the expert in the field to give them some free advice. But nothing is free….(not even organic results :).. But what these articles typically turn out becoming, is an attempt by the author to tell the reader what we already know we shouldn’t be doing, what we already know is grey area, and nothing of real “value” about what we actually should be doing. So for all intents and purposes Trond, didn’t you really just provide a guest blog post for a link back to your companies website?

    Again, I really don’t mean to be attacking Trond here, he actually gave some pretty good analogies (a different spin) on what a hundred authors have already written about here at SEL. I’m just posing the question. Would be curious how this improves traffic and rank over at MediaCom Norway?

  • http://www.deepanshugahlaut.com/ Deepanshu Gahlaut

    If you have read the blog then what your link is doing here? I know it’s no-follow. I think you are not agreed with the post. Bad SEO Practice!

  • Sushma Gupta

    I am agreed with your post. And, it is also very important post for me. Got many of the knowledge from this blog.

  • http://power-tower.com.au/ Emmanuel R.

    Great post man!

    I believe that brand trust and authority will be the next SEO in the future…

  • http://www.trondlyngbo.no/ Trond Lyngbø

    Nice point, Cody. But there’s a reason for this. A list of tactics for list building will be less effective without a guiding strategy driving it.

    Tactical SEO, without knowing the pitfalls or risks of each action, can totally neutralize any advantage gained from links, and even make those SEO efforts turn adverse to a client. It’s like knowing the technical essentials of driving a car (turning on the ignition, braking, shifting gears, etc.), but not understanding which side of the road to drive on, the rules and laws binding you as a driver, or having a map showing you the route to take!

    By revealing a high-level map of the shifting SEO terrain, such articles make your link building more strategic and future-proof. Take, for instance, a paradigm shift that is very likely to impact every single tactic you use today… “verification” of links.

    Verified links are more valuable. Google+ has become an “identity platform”. Google wants every user to present suitable identification, and to prove that they are unique individuals with specific interests and areas of expertise.

    The logic behind this is impeccable. To vote in an election, you must have an identity card or proof. For your opinion to count in an SEO sense, you must show yourself to be a unique person who is qualified to cast a “vote”.

    Is all we’ve believed about Google+ being a purely social platform wrong? Is Google+ really their identification mechanism? That’s an intriguing thought. The realization that it might be will change your link building tactics COMPLETELY… and you’ll decide to hold off on some things you planned to do because they probably won’t work, and may even turn dangerous once G+ uncovers the “person behind the link”.

    That’s one example.

    There’s also Google’s foray into mobile search. Google+ is once again at the heart of this shift, providing a method to uniquely identify users through spam-proof local check-ins on a mobile device. See this article for more: http://www.seobythesea.com/2013/02/google-patents-identifying-user- location-spam/

    Soon a search engine will be able to know where a link comes from, and who does the linking. Such verified links become much more valuable. And any “link building tips” that stand a chance of working in the future must factor in this constantly changing reality.

    Most high-level reports, blog posts and articles about link building address these shifts. True, they are not prescriptive in their advice – “do this, then do this, but avoid this”. But they have as important a role (I believe, an even greater one) as a “what you should do to build links” post.

  • http://www.verveinnovation.com.au Aashath Kaamil

    Good article and your comparison stands out!. I like your body building example very much.

  • https://www.eledentalwebsites.com/ Cody Cummins-Prentice

    Thanks for the reply! I definitely agree with the Google + authorship points and I think these are highly valuable on both the agency side and client side (should the clients ever have an “expert” in their field).

    And these articles are definitely valuable, I didn’t mean to take anything away from you or your post there. It would definitely be nice for the novice or beginner link builder to have some guidance in the process moving forward, as I think link building is probably the most daunting task when you don’t know where to start. You just can’t find enough of those articles on the web anymore!

    Not that we need to give away the secrets of the sauce, but its always good to know the basic recipe to start!

    Thanks again for the reply!

  • http://www.maneuverup.com/ Maneuver Up Internet Marketing

    If you take the time to create great content you must also market that content so people can find it and link to it. You can’t just create great content.

  • Sarmad

    What is the minimum quantity of links someone should make per week?