Meet The Google OneBox, Plus Box, Direct Answers & The 10-Pack

Google’s “normal” listings show the title of a web page, a description of it (also called a “snippet”) and the web page’s URL. However, Google also has other listings that appear within search results that are designed to give access to some of its specialized search tools (such as news search), to allow more information to be shown than a standard answer provides or to show answers directly within the search page. Here’s a short overview to these alternatives.

OneBox Results

OneBox results are when Google shows information within a special unit, often with images associated with them. OneBox unit often appears to highlight news, shopping, image and other results that are blended into regular listings using Universal Search (see Google Universal Search for more about this)

In the example below, you can see three different OneBox units all mixed among regular results:

Google OneBox Results

OneBox, by the way, gets its name from the idea that Google searchers should be able to use one single search box to access information from the various Google specialized search engines that exist.

Local OneBox Results — The “10-Pack”

For local results, Google does a special OneBox display that has a map on the left side of the OneBox and 10 local listings to the right. Here’s an example:

Google 10-Pack Local OneBox Results

Those who track local search closely call this the “10-Pack” or “Ten Pack” display, because of the 10 local listings that are packed into such a small area.

Plus Box

Google “Plus Box” results are where Google shows a search listing with a little + symbol nearby that when selected “expands” the listing to show more information. For example, in the search on “dell” below, you can see a line that says “+ Show stock quote for DELL” like this:

Google Plus Box Results

Clicking on the + symbol displays a stock price chart and further information, like this:

Google Plus Box Results

Direct Answers

For some popular queries, Google tries to show an exact answer to what you’re looking for right at the top of the search pages. For example, here’s a search on weather in Newport Beach:

Google Direct Answer

See how the weather report is shown directly in the results? That’s a direct answer, and Google does this for everything from sports scores to flight tracking. Here’s a list from Google of just some examples of direct answers you can try.

For more about the features shown above, see the Google: OneBox, Plus Box & Direct Answers section of the Search Engine Land Library. Also see the Google: Search Customization and Google: User Interface sections for other ways Google customizes its search results.

Related Topics: Channel: SEO | Features: General | Google: OneBox, Plus Box & Direct Answers | Search Features: Query Refinement | Search Features: Shortcuts | Top News

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Sunnywest

    Hi Danny

    I have a website that offers hotels, etc for an individual area, a google plus box is showing up for a famous hotel at my website (which I did not put there and do not want) any suggestions how this happened or how to stop it. I have complained to google and to the hotel!

    p.s. I saw you in San Jose a few years back – you were terrific.

    thanks Sunnywest

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