Dell: Agentic AI is growing, but search still wins
Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success.
Topic: Dell
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
5 ways to scale global search management
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
SearchCap: Google mobile first index, fact checking partnership & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips to troubleshoot your technical SEOOct 26, 2017 by Patrick Stox Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve […]
SearchCap: Google local pack mini reviews, DuckDuckGo scores & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult […]
SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Q1 US Paid Search Growth Strongest In 3 Years Yahoo Bing Network gains share for third straight quarter. April Fools’ 2015 For the Search World: From Super Smart Google Panda […]
Innovative Marketers, Transformative Technologies – Attend MarTech in San Francisco, March 31-April 1
Next month, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference. Secure your spot and save $250 by purchasing by this Saturday, February 21. Register now. Join us March 31-April 1 in San Francisco for: Presentations and panel discussions that guide your selection of marketing technologies, […]
SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pigeon Update Rolls Out To UK, Canada & Australia Google’s new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and […]
SearchCap: The Day In Search, November 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards Google released a new version of its iOS Search App today, with an extensive list of […]
Google Doesn’t Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe
Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn’t “fair” to them with its search results, has been having a event today to push its view of all that’s wrong with Google. That includes building a myth that Google requires that all Android devices to use Google search. Google […]
SearchCap: The Day In Search, April 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1 By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, […]
SearchCap: The Day In Search, March 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows Wikipedia doesn’t pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a […]
US Subpoenas Apple For Details About Default iOS Google Search Deal
The US FTC has subpoenaed Apple to provide documentation and information about Google’s presence on iOS as the default search engine. According to Bloomberg the FTC is also seeking similar information from handset makers and carriers. This arises in the context of the US government’s broad anti-trust investigation of Google. These “default search” deals are […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & Safari
While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search visitors use the web’s most popular browser. Instead, Google deals with Firefox, Apple’s Safari and Google’s own Chrome browser cause those to combine and outdistance IE usage. Internet Explorer Is Big On Bing The figures come from a […]
Twitter Intros Ability To Target Promoted Tweets To Followers
As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new […]
Google: Hold Off On Creating Business Profiles On Google+, “Non-User Profiles” Will Be Shut Down
Tonight Christian Oestlien, the Ads Leads for the Google+ Project, posted a message along with a brief YouTube video about future Google+ plans on his Google+ account. The video is just over a minute, but Christian covers a variety of topics. The most important of which is that users should refrain from creating business profiles. […]
IE9 Is Boosting Bing Usage, Study Says
Does the web browser you use say anything about your preferred search engine? It might, according to some data just published by Chitika. After measuring activity across the 80,000 or so sites in its ad network, Chitika reports that Bing usage is tied to which version of Internet Explorer a person uses. Specifically, Bing usage […]
Nokia Is The New Yahoo: Microsoft OS, Bing To Power Its Smartphones
The enemy of my enemy is my friend. Today, as widely expected, Nokia adopted Windows as its smartphone software. Its other mobile operating systems, Symbian and MeeGo, will not entirely disappear but Nokia will be building and distributing Windows Phones as its primary competitive offering to go head-to-head with the iPhone and Android. That could […]
Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch
Is Facebook’s third largest advertiser really a site that tries to trick people into switching to Bing? Apparently not. Still, Bing’s not happy with the tactics and is ending its relationship with the publisher. The site, Make-My-Baby.com, now appears to have gone down. But earlier today, it was suggesting that people needed a plug-in to […]
Putting Your Brand On A Diet
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: […]
First Day Review: The Google Chrome OS Cr-48 Notebook
My Google Chrome Cr-48 notebook has just arrived. For my first day with it, I decided a good torture test would be to unplug my Windows 7 machine and see how the Google laptop worked in its place. Let’s go!
SearchCap: The Day In Search, November 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: SEO’s Bad Reputation, Google ‘Pollutes’ The Web & More A news article about Google from The Guardian was popular last week on Sphinn, as was last week’s member […]
Windows Phones Finally Arrive With Dedicated Search Button
Get in, get out. That’s the idea behind the new Windows Phones: get access to content quickly and “get back to your life.” Personalization and simplicity are also key themes of the new Microsoft mobile experience, which officially launched this morning with speeches from Microsoft CEO Steve Ballmer and AT&T Mobility CEO Ralph de la […]
Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source
One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made Motorola drop Skyhook as a location provider, especially when Google CEO Eric Schmidt said last week that such restrictions would be “violating the principle of open source.” Schmidt’s comment came during a press lunch at the Google […]
SearchCap: The Day In Search, August 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]
Mobile SEO Tip: Transcoding Services Can Dilute Link Popularity
Usablenet is one of the most popular mobile web platforms available, because they provide a turnkey solution for businesses that are looking to take advantage of mobile web traffic. According to their web site, they have built mobile solutions for over 300 companies, many of which are Fortune 100 companies like Dell, Delta Air, Walgreens […]
Effectively Managing Multilingual Content Segmentation
No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a haphazard approach to their local language content management. I have seen far too many global companies large and small cobble together local language sites that make Frankenstein look like […]
SearchCap: The Day In Search, June 21, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Collected Emails, Passwords (Social Security Numbers, Your Dog’s Name….) Google’s Street View cars that were logging wi-fi locations also collected private information such as email messages and passwords, […]
Dell: We’ll Be “One Of The Leaders” With ChromeOS, Android
Dell, which already has Android-based smartphones in China, will reportedly be releasing a ChromeOS “laptop” in the not-too-distant future. That future is likely “holiday 2010,” when the first ChromeOS netbooks/laptops in general will be out. Dell says it wants to be “one of the leaders” with Android and Chrome devices. The previously announced ChromeOS hardware […]
SearchCap: The Day In Search, June 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Google’s Dylan Casey On How Real Time Is Changing Search Next up at TWTRCON, where I’m at today, an honest-to-goodness search panel! Moderator David Berkowitz of 360i will be […]
7 Things I Never Want To Read In Social Media Lists Again
One of the challenges that bloggers face, compared to ‘real’ journalists, is that we’re not conditioned to churn out stories, no matter what. And so with a deadline looming for this post, I wondered what to write about, but nothing really grabbed my attention. But then I got to thinking – maybe I should write […]
Once Again, Bing Rumored To Become Default Search On iPhone
Citing unnamed sources TechCrunch is reporting that Bing will take over the role of default search provider on the Safari browser in the new iPhone OS. These rumors aren’t exactly new and we’ve written and speculated about them before:
Location History, “Footstreams” & Aggregated Check-in Data Will Transform LBS
Google recently announced a Location History dashboard that allows users to see where they’ve been, based on their Latitude activity: Today we’re launching an experimental new view in Beta for Google Location History to visualize your location history in a different — and hopefully more interesting — way than just a string of locations. If […]
Microsoft Moves To Gain Licensing Royalties From Android
The clever folks in Redmond (aided by their attorneys) appear to have found a way to gain “licensing revenue” from Android phones. That’s right. Android the OS is “free,” and that was seen, early on, as a competitive advantage vs. Windows Mobile, which had exacted a price of up to $15 dollars per unit from […]