Ars Technica reports Microsoft’s new possible search brand, Kumo, is testing features in the public space. The features of Kumo are being seen in Live.com by some users.

This can mean that Live Search might remain the brand of Microsoft’s search engine. It can also mean that Microsoft is looking for a way to test certain features without changing the domain and brand. We expect Kumo to launch at SMX Advanced in Seattle next month. So time will tell if Kumo is the new brand or if Microsoft sticks with Live.com or goes a totally different direction.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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