10 technical SEO audit mistakes that lead to bad recommendations
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.
Topic: Software testing
How to safely implement high-impact technical SEO changes
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
Google tests “App Labs” hub for early ad features
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
OpenAI quietly lays groundwork for ads in ChatGPT
ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.
Google Ads tests new Labs hub for experimental features
The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.
A checklist for effective SEO QA
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Google ending Notes on Search by end of the month
Google launched Notes in Search 8 months ago as a labs experiment - that experiment ends today.
Bing Chat not yet available on Chrome or Safari browsers
Despite reports, not all Google Chrome and Safari users can access Microsoft Bing AI Chat. But it should be coming any day now.
Microsoft: Searchers happy with Bing’s AI-powered results despite technical glitches
71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.
Google Ad match types are not going away
Some advertisers panicked, understandably, after a new match types beta test went live.
YouTube is testing a new “Promotions” Tab
YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
LinkedIn Business Manager is now in public beta
A cleaner, organized dashboard presents an easier way for advertisers to manage multiple ad accounts, pages, and matched audiences.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
YouTube experiments with automated lists of products detected in videos
Plus, enabling YouTube video playback directly within Twitter may help content creators get more views.
Analytics Recommendations
If you’re looking for analytics recommendations then look no further than this helpful list of tools I have tested for your convenience. The below analytics platforms have all been tried and tested with data from The Online Advertising Guide itself. I can honestly say that all of the below tools are incredibly powerful and useful […]
Catching SEO errors during development using automated tests
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development.
Microsoft Advertising rolling out experiments A/B testing tool globally
Here's what you need to know to get started with Microsoft Advertising experiments.
Google taking Ads API back to beta over performance issues
The company tells developers to use the AdWords API until problems are resolved.
Google Search experiments with showing less relevant search results when requested
Google experiments with a message in search that reads, "Hmm... the results for your search don't seem very relevant."
Google AMP, mobile-friendly testing tools support code editing
Save time and reduce risk with the new code editing feature in the AMP and mobile-friendly testing tools from Google.
Hurricane Florence query shows Google delivering zero search results again in web search
After testing zero-search results back in March, Google may be testing showing no results again.
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
Google has invited more beta testers to the new Google Search Console
Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday.
Google is testing a new lightweight search app for slow internet networks
Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing.
Google beta testing brand-new Google Search Console design
Check out these screen shots of the new Google Search Console user interface.
Google adds ‘Personal’ search filter, then drops it
Google tests a personalized version of their search results for signed-in Google users. Did you see it?
Bing has a chatbot answering local search questions
Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area.
Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
Google Now Taking Sign-Ups For AdWords iOS App Beta
Advertisers can apply now to start testing the iOS version of Google's AdWords app.
Google Now Offers A Beta Version Of The Google Search App
Google is offering a beta version of their Google Search app where you can test experimental features and give feedback to Google early on.
Bing Ads Updating Segmentation Reporting: Call For Early Testers
Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of the UI.
Google Now Issues Hotel Price Drop Alerts — But Only For Googlers
Google Now is testing a feature to notify users when their hotel reservation price drops. Currently it is only an internal test for Googlers.
Google Wants Beta Testers For New App Indexing Features
Are you an Android developer who has apps with App Indexing enabled? Google wants you to beta test some new features.
Flickr Testing Improved Search Experience [PHOTOS]
Some Flickr users should be seeing a new search interface that’s described on the site as a “beta” and offers faster access to more content across Flickr. Yahoo’s communications team declined to say how many users are opted in, but did give us this statement confirming the test: We’re constantly iterating and experimenting to bring […]
Google Seeking Testers For Search Queries Report In Webmaster Tools
Google is working on a new search queries report in Google Webmaster Tools. Do you want to test it out? read on...
Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. […]