Topic: Ars Technica

SEO

SearchCap: Super Bowl search ads, testing search ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing doesn’t show ads for queries around Super Bowl commercials, while Google doesFeb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? […]

SearchCap: Google quality drop, Google search tags & a doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A deep look at Google’s biggest-ever search quality crisisApr 3, 2017 by Danny Sullivan Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous […]

SearchCap: eBay AMP, Bing trivia & Google Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]

SearchCap: Santa, Google NCR & SEO Success

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015Dec 28, 2015 by Jessica Thompson Though naysayers continue to predict the death of link building, it’s still going strong. […]

SearchCap: Yahoo Gemini, Google Search Console & Penguin Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016Nov 17, 2015 by Erin Everhart The next Penguin update is coming soon, according to a Google […]

Google Dorking: It’s All Fun & Games Until The Hackers Show Up

For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal authorities are warning website owners of its dangerous nature. According […]

Google May Be Forced To Pay $1 Billion To Patent Troll

A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of that amount. Yet plaintiffs were also seeking ongoing royalties, which the court has now awarded. […]

SearchCap: The Day In Search, November 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans […]

SearchCap: The Day In Search, November 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th […]

SearchCap: The Day In Search, November 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters Not interested in having Google encrypt and secure your searches? Well, now there is a way to stop Google from […]

SearchCap: The Day In Search, May 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 […]

SearchCap: The Day In Search, November 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priceline To Buy Travel Search Engine Kayak For $1.8 Billion Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel […]

SearchCap: The Day In Search, October 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Disavow Links Tool Google has launched a new and widely anticipated “disavow links” tool. The tool was announced by the head of Google’s web spam team Matt Cutts, when […]

SearchCap: The Day In Search, October 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]

SearchCap: The Day In Search, October 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Making Your Site Sticky For Both Search & Social Users You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors […]

SearchCap: The Day In Search, September 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removed The Pirate Bay From Instant Search TorrentFreak reports Google has removed The Pirate Bay from showing up in Google’s search suggestions within Google Instant Search. Google Instant Search will […]

SearchCap: The Day In Search, July 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Allows You To Write Your Search Queries It started with typing your query, then voice queries, then image based queries and now Google announced you can hand-write your queries. […]

SearchCap: The Day In Search, June 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related […]