Microsoft Tulalip: Is A New Social/Search Hybrid On The Way?

socl.com-homepage

It appears that Microsoft is planning a new project called Tulalip and could be positioning it as a hybrid search/social networking service.

First reported by Fusible, Tulalip currently sits on the SOCL.com domain, which is owned by Microsoft. You can see the socl.com WHOIS record on DomainTools to confirm.

Tulalip currently only offers a “welcome” message that explains itself this way:

With Tulalip you can Find what you need and Share what you know easier than ever.

There’s a non-functioning search box at the top of the page, preceded (mysteriously) by the word “OPEN.”

There are non-working links on the page that say “See how it works,” along with “terms of service” and “Privacy Statement” links. There are also Facebook and Twitter sign-in buttons. In fact, the Twitter sign-in/authorization page confirms further that Tulalip is an “experimental app” from Microsoft Research.

socl-twitter

The Twitter authorization screen says that Tulalip will be able to “update your profile” and “post tweets for you,” among other things — which sounds like the service may offer some kind of social networking management tools. The Facebook connect button is currently not working, so I can’t see what Tulalip would access in a Facebook account.

It’s far too soon to speculate if this some kind of Microsoft response to Google+, but as Fusible points out in a different article, Microsoft’s domain activity — which may include a purchase of social.com, too — has all happened in the past two weeks, after Google+ launched on June 28th.

We’ve reached out to Microsoft for comment and will update this story if/when we get more information.

Postscript: A Microsoft spokesperson tells us that Socl.com is “an internal design project from one of Microsoft’s research teams which was mistakenly published to the web.” The website shown in the screenshots above has been removed and a message on socl.com now echoes the statement we received.

(Thanks to JB for the tip on this story. If you have a tip for us about this story or something else, please contact us.)

Related Topics: Channel: Social | Microsoft: Bing Social Search | Microsoft: Other | Microsoft: Other Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.jaankanellis.com Jaan

    Seriously can MS come up with worst names for there projects/products sometimes?

  • Igor

    I can’t connect to the socl.com host…

    BTW I sure hope they will change the name :)

  • http://www.seorankings.com Wesley LeFebvre

    Oh, Shoot.. not another one I’m gonna have to join..

    Dear Microsoft, I’ll give you a better deal on the domain name socialroom.com… It’s way cooler anyway. :)

  • http://okinawametal.com/ William Bunce

    Guys, it’s PROJECT NAME, something that will likely never see the outside world (or shouldn’t have). Who cares what they call it internally?

  • http://www.dennisjsmith.com Dennis J. Smith

    Tulalip is the name of an Indian tribe in the Seattle area. The run an casino just north of the city. Maybe Microsoft is taking a gamble!

  • Z.R.

    Strategy of microsoft to divert users leaving from facebook to G+ or this tulalip. So they could still control large user base.

  • http://www.reasontofeelgood.com F.G.R.

    And……. Its taken off

  • http://google.com Agam Panwar

    Can’t these search/social giants understand one simple thing – I have real world around me and I need to be a part of it. They keep launching these stupid Apps/platforms everyday to pamper their engineers (with all due respect). I have Twitter, Facebook, Orkut (I have many friends in Brazil), Google+, FourSquare and many chat platforms to manage, participate, share bla bla bla. Harvest my crops, beat the next guy in Australia on Guild Wars, and assist my girlfriend on Second Life… where is the REAL LIFE :P

  • http://virtuallymarj.com Marj Wyatt

    @Agam … I’m so with you on that one. I get that social media is important and that search engines want to harness the proverbial “conversation” but how in the world are we supposed to keep up with all these streams … and get any work done. :)

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