Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads

Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed six million downloads since its US-only launch last April. The app is now in version 1.1.3 and is available to […]

Chat with SearchBot

photosynth-logoMicrosoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates.

In its blog post today, Microsoft says the app has passed six million downloads since its US-only launch last April.

The app is now in version 1.1.3 and is available to iOS users around the world. It includes performance tweaks specifically for iOS5 users and adds Twitter sharing, too. Previously, photo panoramas could be shared on Bing Maps and Facebook.

If you’re not familiar with Photosynth, it’s an underrated product that makes it almost brain-dead simple to create photo panoramas without any additional stitching/editing required. The app itself does all the work and the user chooses where the upload/share the final panorama.

The search marketing angle to this is pretty simple: It’s like a do-it-yourself store photo tool for Bing Maps. A local business owner could use Photosynth to create a panorama inside his/her facility, then upload it to Bing Maps. If the imagery is tagged with the name of the location, it’ll show up on the business listing — see the Museum of Flight in Seattle on Bing Maps for an example.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the newsletter search marketers rely on.