Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

google logo - basic 570x270Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches:

It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy.

Unlike Yahoo’s celebrity-focused list of top searches or Bing’s collection of top searches that surprisingly lacked any mention of Nelson Mandela, Google’s top global searches included a variety topics, from celebrities to tech gadgets and world affairs.

Google’s Top 10 Trending Global Searches of 2013:

  1. Nelson Mandela
  2. Paul Walker
  3. iPhone 5s
  4. Cory Monteith
  5. Harlem Shake
  6. Boston Marathon
  7. Royal Baby
  8. Samsung Galaxy s4
  9. PlayStation 4
  10. North Korea

Along with its top global trending searches, Google also published its annual “Year-End Zeitgeist” page, listing more than 1,000 top ten search lists. Google claims this year represented the most “global Zeitgeist” to date with top searches from 72 countries.

Top searches of 2013 included:

  • Most searched celebrity pregnancies – Kim Kardashian
  • Most searched deaths – Paul Walker
  • Most searched Fortune 500 – Google
  • Most searched movies – Man of Steel
  • Most searched MLB Player – Alex Rodriguez
  • Most searched NBA Player – LeBron James
  • Most searched TV Show – Breaking Bad

According to Google, the most often searched “What is..?” question asked by users was, “What is twerking?” which aligned perfect with the site’s most searched person of the year, Miley Cyrus.

Google wrapped up its year with a video spotlighting the most popular people, places and events of 2013:

YouTube Preview Image

Related Topics: Channel: Consumer | Google: Trends | Google: Web Search | Search & Society: General | Search Engine Land's 2013 Search Marketing Year In Review | Stats: Search Behavior | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Tian_Mian

    No Edward Snowden?
    No PRISM?
    No NSA?

    I don’t buy that.

  • Tian_Mian

    No Edward Snowden?
    No PRISM?
    No NSA?

    I don’t buy that.

  • parthan78

    It is the global trend not US specific trend.

  • Homepagely

    Why this happens only when somebody dies?

  • Barbara Mckinney

    The fact that Nelson Mandela is one of the most influential person in the world, there are still people who don’t know him personally and his contribution to the world. People from all over the world wants to know more about who he really is. I think this is the main reason why he ranked 1st on Google search.

  • Bijutoha

    Om….. People are going to take everything from news what they want from their intention.

  • Richard Boss

    It is the global trend not US trend. Frankly speaking, Nelson Mandela is popular person in all over the world where as Paul Walker who got the second global trend and he is also popular actor.

  • Vitaliy

    I’m also interested in this. I remember when Michael Jackson died the situation was similar. It’s always a worldwide tragedy when such a person passes away.

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