Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Topic: LeBron James
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
The rise of the position-less marketer
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
Top Searches On Bing In 2015: Caitlyn Jenner, Tom Brady & Paris
Microsoft released this year's top Bing searches for celebrities, athletes, news stories and a number of other categories.
Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity
If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice bucket challenges, and vacation destination […]
Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri
Microsoft’s new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it’s no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts […]
Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013
Google has published its top ten global trending searches of 2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former […]
Bing On The Top Search Trends For 2012: Kardashian, Bieber & Gangnam Style
Oh baby, baby, baby oh… Sorry Biebs, you better believe you just got Kanye’d off the top searched celeb spot by Kim Kardashian. Ouch. But if you were her boyfriend… oh never mind. Let’s get on to the good stuff that Bing announced earlier this evening, the big list of 2012 Bing Trends. Bing’s biggest list […]
Bing Is For Doing Things It Tells You Not To Do
“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and […]
Bing Fires Two Marketing Execs Over Vendor Issues
Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. But those expenses may be key to news today that two Bing executives have been fired for “mismanagement of company assets and vendor procurement,” according to Microsoft. Ad Age appears to have […]
Twitter’s Top Trends Of 2010
Twitter released their top Twitter trends of 2010. They have a nice reviews page of trends at yearinreview.twitter.com/trends/. Here is the break down: OVERALL TOP TRENDS Gulf Oil Spill FIFA World Cup Inception Haiti Earthquake Vuvuzela Apple iPad Google Android Justin Bieber Harry Potter & the Deathly Hallows Pulpo Paul NEWS EVENTS Gulf Oil Spill […]
Yahoo’s Year In Review 2010 Of Top Searches: My, How Much You’ve Grown
Sound the vuvuzelas! In what surely will take top honors for the list(s) to end all lists this year, Yahoo! has unveiled its annual Year in Review for 2010, featuring at least 25 categories of Top 10 most searched for topics. This year’s special searches cover everything from the usual celebrities and gossip headlines, to […]
Ask.com: Top Search Trends of 2008
"Maverick" earns bragging rights as the word of the year; Disney's Tweeny-boppers take over the Top 10 list of celebrity-based searches; shopping for the best deals on travel and entertainment were top of mind in a tightening economy, and queries in the form of a question still reign supreme at Ask.com.