Report: Android Now 40 Percent Of Smartphone Market

According to the latest comScore data, Android handset penetration grew almost 6 points since last quarter and now amounts to 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset maker, also had the greatest overall share of mobile […]

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According to the latest comScore data, Android handset penetration grew almost 6 points since last quarter and now amounts to 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset maker, also had the greatest overall share of mobile users.

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Extrapolating from a survey base of 30,000 US mobile subscribers, comScore says that 78.5 million people now own smartphones. That represents 33 percent of the total population.

By contrast Nielsen says that 38 percent of US mobile subscribers have smartphones. And today IDC also released data showing that Apple was the leading individual smartphone OEM globally in Q2.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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