Sign up for our daily recaps of the ever-changing search marketing landscape.
Report: Android Now 40 Percent Of Smartphone Market
According to the latest comScore data, Android handset penetration grew almost 6 points since last quarter and now amounts to 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset maker, also had the greatest overall share of mobile users.
Extrapolating from a survey base of 30,000 US mobile subscribers, comScore says that 78.5 million people now own smartphones. That represents 33 percent of the total population.
By contrast Nielsen says that 38 percent of US mobile subscribers have smartphones. And today IDC also released data showing that Apple was the leading individual smartphone OEM globally in Q2.