Report: Google Buying Social Calendar, Acquisition Count Dwarfs Rivals

It’s being reported this morning that Google is buying a “social calendar” for mobile devices called Plannr (we’re back to the heady vowel-free days). There have been a number of largely unsuccessful efforts to create group or social calendars in the past and there are several existing competitors in the segment, most notably Plancast.

The app itself is largely unremarkable and the acquisition may be about buying the small team (of two) behind Plannr. One can imagine a mobile-social event planning or calendaring tool being one of the many nodes of Google’s evolving and emerging social strategy.

But step back and look at the striking comparison of tech companies and their acquisitions in 2010 to date. Google leads with 23, Facebook has 6, Apple 5, Yahoo 3 and Microsoft 0.

Microsoft M&A in 2010 - No acquisitions

Graphic: CBinsights

According to the same firm, CBinsights, Google made five acquisitions in 2009, three in 2008 and 15 in 2007, the year of its greatest M&A activity until this year.

While many of these companies and their technologies may never turn into anything meaningful for Google, what does it say that it has so outstripped its immediate rivals in buying startups?

Related Topics: Channel: Industry | Google: Acquisitions | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • T Campbell

    Wasn’t there a time when Google set itself apart from Yahoo by saying “We’d rather build than buy?”

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