Report: Google’s Not Provided Reached 49% & Much Higher In Technology Industry

BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search. 49% was the average, in fact, it is higher for the technology industry. BrightEdge said that “56% of traffic […]

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google-not-provided-200pxBrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search.

49% was the average, in fact, it is higher for the technology industry. BrightEdge said that “56% of traffic to computer, electronics, software and technology sites is coming from Google secure search.” On the low end, such as in the entertainment and consumer services sites, the percentage of secure searches is 46%.

Guess what, it is even worse for search sites. For my search blog, I noticed that the not provided percentage was over 70%.

To have half or more of all your query data wiped out is a devastating reality for web marketers.

For more on not provided, see our stories below:

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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