Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
Topic: BuzzFeed
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T
The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
TikTok’s new ad product gives publishers 50% stake
The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
AI generates article with ‘serious’ YMYL content issues
Factually incorrect AI content on a health topic made its way into Men's Journal. Meanwhile, Google warns of AI hallucination.
Optimizing mobile sites: What’s the alternative to AMP?
As publishers continue to move away from AMP, how can they maintain site performance?
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Will publishers drop AMP when it’s no longer a requirement for Top Stories?
Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to consider.
Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories.
SearchCap: Local SEO report, Google Maps spam report & following Googlebot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did you know you can report Google Maps-related spam calls and other violations to Google?Nov 28, 2018 by Barry Schwartz Google local has its share of spam and manipulation issues. There’s […]
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
SearchCap: AdWords order IDs, Google changes & SEO forecasts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can capture Order IDs to mitigate double-conversion counting in AdWordsApr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an […]
SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is completely redesigning AdWords: Offers first peek Mar 28, 2016 by Ginny Marvin The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. […]
SearchCap: Google Now Updates, SEO Mistakes & SEM Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tests “What’s Hot” & “What’s Nearby” As Android Search OptionsJan 15, 2016 by Greg Sterling Artem Russakovskii found an interesting Google search options test for Android. In addition to recent […]
SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands Commission-Based Hotel Ads Program Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US. Local Search Voted Most Powerful Channel For Local […]
War And Peace: Bloomberg’s Massive History Of Google’s EU Antitrust Case
If you want a history of Google’s search battles with European antitrust regulators, a new article from Brad Stone (and colleagues) at Bloomberg will more than satisfy you. While there’s very little truly new information, the well-researched (and lengthy) piece is nearly comprehensive and captures all the intrigue, as well as the evolving nature of the dispute. The article is provocatively […]
Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market
Test enables users to review providers and submit requests to up to three service professionals from the ads.
For FIFA Women’s World Cup, Google Gives Women Less Space Than Men
For the men's tournament, Google was quick with special boxes to highlight results. For the women's tournament, the boxes are often missing.
Twitter’s Full Google Search Integration Is Coming In May
Twitter CEO doesn't offer a specific date or details. He also says that Twitter is working with Apple to add Twitter content to Spotlight search on iOS and OS X.
SearchCap: Google Mobilegeddon Update, Bing Recipes & Google Now Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable Google’s predictive search agent gets new apps that will remind you to exercise or allow you to […]
SearchCap: Voice Search, DuckDuckGo Answers & Google Bolding Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google To Launch Search Service To Connect Searchers To Home Service Providers BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other […]
Report: Google To Launch Search Service To Connect Searchers To Home Service Providers
BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers.
SearchCap: AdWords Updates & Innovations, Local SEO & Google Electric Logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: See All Of The New Google AdWords Updates On One Web Page Google creates a new page that acts as a release notes document for showing advertisers the latest updates and […]
SearchCap: Google Panda 4.1 Continues, Reddit “In The News” & Local Business Videos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Panda 4.1 Still Rolling Out Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors […]
Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX]
It’s not hard to make the case that Pinterest is a perfect social network for marketers, and Tailwind CEO Daniel Maloney hit upon the crux of the matter during a session this week at SMX East in New York. Twitter, he said, is mostly about what I’m doing; Facebook is about who I am; Pinterest […]
SearchCap: Google Penguin Coming Soon, Bing No To HTTPS Boost & Nude Celeb Photos Sue Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin Refresh May Come As Early As Next Week Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching […]