Fractional SEO leadership: The case for strategic ownership
Need senior SEO expertise without a full-time hire? Fractional leadership provides strategic direction and ownership.
Topic: BrightEdge
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.
Why your content doesn’t appear in AI Overviews (even if it ranks in the top 10)
Top rankings don’t guarantee AI Overview visibility. Learn how to optimize for retrieval, structure, and citations.
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
How to optimize news content for today’s social-first Google SERP
Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.
The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
What 15 years in enterprise SEO taught me about people, power, and progress
SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term enterprise success.
Google AI cites retailers 4% vs. ChatGPT at 36%: Data
Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.
Beyond SERP visibility: 7 success criteria for organic search in 2026
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
Google AI Overviews guide research, but Search still wins the sale
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
3 key AI search limitations for B2B SaaS marketing
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
YouTube dominates AI search with 200x citation advantage: Data
AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.
Google is still 210x bigger than ChatGPT in search
ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.
SEO stakeholders: Align teams and prove ROI like a pro
SEO strategy needs buy-in. Learn how to manage SEO stakeholders, secure budgets, and communicate performance to execs, devs, and content teams.
Your GEO content audit template
Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
AI search drives less than 1% of referrals, organic still dominates: Data
AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
Brands dominate Google AI Mode, struggle in AI Overviews: Study
Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ.
SEO leads as 68% of organizations shift strategies for AI search: Survey
Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.
How long does SEO take to work? Understanding ranking timelines and the truth behind “quick results”
Wondering how long SEO takes? Learn what to expect in 3, 6, and 12 months — plus key factors that influence how fast you’ll see results in search rankings.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
Google massively expanding AI Overviews for travel, entertainment
Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your visibility and traffic.
Google AI Overview-organic ranking overlap drops after core update
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
Google AI Overviews spiked during March 2025 core update
More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.
82% of Google AI Overviews citations come from deep pages: Report
Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.
YouTube citations in Google AI Overviews surge 25%
Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events.
Google AI Overviews rising in B2B technology, healthcare sectors
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
Google AI Overviews massively surge in travel queries
This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.
SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
YouTube citations in Google AI Overviews surge 300%
Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds.