Report: Tablets Replacing PC News Consumption For Many

A new report on tablet ownership and usage, from the Pew Research Center’s Project for Excellence in Journalism, finds that 11 percent of US adults own tablets (mostly iPads) and 77 percent use them daily. Beyond this 53 percent of tablet owners consume news on these devices on a daily basis.

The report focuses primarily on news consumption on tablets. However we know from numerous other studies that tablet owners are also highly engaged shoppers as well.

Tablet owners are more educated, affluent and employed than the general US population. And they’re using tablets to access news instead of their PCs, TVs and print (to a lesser degree). Pew says that people are with their tablets roughly 95 minutes daily. Separate studies have found that tablet usage spikes in the evening and on weekends.

The study surveyed 1,159 tablet users by telephone in the summer and early fall of this year.

Here are some additional findings:

  • For 90 percent of tablet news consumers (the 53 percent) it is the preferred news-reading medium, replacing the PC, TV and print. The PC is the primary “loser” in the substitution of tablets for other media
  • 30 percent spend more time consuming news than before their tablets
  • Only 14 percent have paid for news content specifically on tablets, while a second group (23 percent) have combined print-digital subscriptions. Accordingly paying subscribers for access to news on tablets “may be closer to a third” of tablet owners
  • Browser vs. apps: 40 percent get news principally through a browser; 31 percent use both browser and apps; 21 percent get news mainly through apps
  • While news-app consumers are the minority (21 percent), they’re more engaged and more satisfied than browser-news consumers. They are also”power users” who consume more news content than others

There’s a good deal more to explore in the full report, and there’s also an infographic with a summary of stats: Infographic: The Tablet Revolution.

 

Related Topics: Channel: Mobile | Search Engines: Mobile Search Engines | Search Engines: News Search Engines | Stats: General | Stats: Popularity

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide