Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low

The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they’re accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained.

Here are the numbers:

  • Google: 66.7 percent in May (vs. 66.5 percent in April)
  • Bing: 15.4 percent (vs. 15.4 percent in April and 14.1 percent a year ago)
  • Yahoo: 13.4 percent (vs. 13.5 percent in April; and 15.9 percent a year ago)
  • Ask: 3 percent (vs. 3 percent in April)
  • AOL: 1.5 percent (vs. 1.6 percent in April)

These figures don’t reflect mobile search queries or market share. In mobile Google enjoys a roughly 95 percent share in the US market.

The numbers above represent the 9th consecutive monthly decline for Yahoo’s search market share and a new low.

Below is a graphical representation of US search market share comparing May 2012 vs May 2011.

Postscript: The official numbers, confirming the above, have just been released by comScore.

Source: comScore, May 2012

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://profile.yahoo.com/57FFHMCDGLB2LNWYE5GF3U3FMI Andy

    It looks like bing and yahoo have around 30% market share, but how does it look in real life?
    I run the same campaigns on google adwords and on bing/yahoo. The traffic, spending and number of conversions is roughly 10 times higher on google than on yahoo/bing.

  • http://www.facebook.com/dmitry.pakhomkin Dmitry Pakhomkin

    In my opinion Bing clearly is not spending on coverage as much as Google does. Ex., where Google indexes all of our landing pages thus increasing the search base for users, Bing is doing it literally ~100 slower. Poor infrastructure, lower budget dedicated to servers, lack of processing power, etc. That happens with almost every site they crawl, just read Bing forums.

  • Durant Imboden

    Those numbers can’t possibly be right. For several years now, I’ve been hearing on Webmaster forums that searchers are fleeing from Google to Bing!

  • DixonBarbara

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  • newyorker_1

    that’s wishful thinking from webmasters hit by Google updates. I’ve been hearing that “news” for some years now but it never really materialized. Google beats Bing in every segment plus searching habits are hard to break even if search results get worse. Very few notice any change. It doesn’t matter if I get hit with updates or not, but Bing is not a real competitor. It’s there for the sake of being there not taking over users from Google. For that they will need much more resources and some new technology that will convince me searching Bing is significantly better experience.

  • http://www.facebook.com/seo.jaipur Seo Jaipur

    Google Employers & Google Engineers have worked hard every
    Minute and Day, Result You See That Google up Day by Day, Comparison Other
    Search Engine. They are invented new for Users. Great Googlers

  • http://twitter.com/fuadnahdi Fuad NAHDI

    Isn’t the Yahoo! search itself powered by Bing? So can we say that the total Bing market search is 28.8% (Bing + Yahoo) according to the picture above? 

  • http://www.SmartInternetBusinessSolutions.co.uk/ Tarjinder S. Kailey

    30 % of the Search Market Share that
    Yahoo and Bing may offer should not be ignored. Well done to Google!!! I hope
    they could sort out (as soon as possible) their issues with regards of the new
    Updates.

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