Sign up for weekly recaps of the ever-changing search marketing landscape.
Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low
The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they’re accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained.
Here are the numbers:
- Google: 66.7 percent in May (vs. 66.5 percent in April)
- Bing: 15.4 percent (vs. 15.4 percent in April and 14.1 percent a year ago)
- Yahoo: 13.4 percent (vs. 13.5 percent in April; and 15.9 percent a year ago)
- Ask: 3 percent (vs. 3 percent in April)
- AOL: 1.5 percent (vs. 1.6 percent in April)
These figures don’t reflect mobile search queries or market share. In mobile Google enjoys a roughly 95 percent share in the US market.
The numbers above represent the 9th consecutive monthly decline for Yahoo’s search market share and a new low.
Below is a graphical representation of US search market share comparing May 2012 vs May 2011.
Postscript: The official numbers, confirming the above, have just been released by comScore.
Source: comScore, May 2012