• http://jstohler jstohler

    “Nearly flawless”? LOL. Every time one of my iPhone friends tries to show off Siri, their request either isn’t understood or is horribly mangled.

  • Kieran

    “Its utility right now is only limited by the APIs that Apple has given it to work with. It’s likely that the API list will grow.” Wishful thinking Sherwood! We are still waiting on the Facetime API’s, or someone might still be! I keep reading about how Siri will get better with API’s but am I wrong to think that Apple is not known for being open with things like this? I hope they change their ways but I am a skeptic.

  • http://www.johnedwardsullivan.com/ John E. Sullivan

    #search I just don’t understand how this will affect search/rankings. Queries are the same, the utility is different. Any thoughts?

  • Sherwood Stranieri

    @jstohler: My experience is that Siri is pretty much spot-on when you’re indoors and speaking to the phone. Background noise and chatter from others will confuse it, but that’s true of cell phone usage in general :)

    @kieran, Very true, Apple does not have a stellar reputation for being open. That’s why i made the point that Apple will choose their favorite APIs, and those APIs will pretty much be the anointed winners in iPhone search activity.

    @John, I actually think the queries will be very different. I doubt the “ravioli” search would have occurred to me while staring at a text box. The natural language interface will bring-out a lot of spontaneous attempts like that, just as the address bar provokes its own unique form of “searching”: type-in domain traffic.

  • moroandrea

    As it has been questioned, I don’t see how Siri would affect natural optimisation.

    The final provider will be one of the three search engines currently on the market: google yahoo or bing. Therefore, as their algorithm is totally independent from steve jobs idea, the efficacy of voice recognition and the results an engine will provide are totally out of synergy.

    I don’t have an iPhone 4s, and I exclude buying one just for an experiment like this. However, from what I can understand Siri transmit a packed voice file to apple’s server which will perform the voice recognition to return the answer or the instruction to the phone.

    What could probably happen is you misspelt the name and the recognition lead you to the wrong results.

    If we would like to look at this in a bit more granular way, your concept could make sense in just one way. As voice recognition won’t probably work fine with long tails, what we can need from now onward is refining again the keyword subset an being sure our websites are ranking for specific short-tail keywords that will immediately provide the expected result.

    So no more long tail or generic, but tailored keywords. This makes sense but I doubt this was your original thoughts as it wasn’t properly argumented.

    However, considered the limited audience of the iPhone 4s and the positive trend only people buying android based phones which not support such a feature yet, how worth is today changing the strategy? And how quickly would you expect customer to understand such a step just for the sake of a limited audience, especially considering how often they even don’t have a mobile site?

    I’ll be glad to read your opinion on this regard.

  • Sherwood Stranieri

    @moroandrea, The final provider of search results is not always Google, and as I mentioned above, Bing and Yahoo are never used as default results. In fact, depending on your industry, Google itself might not even matter. For example, if you search for a professional service (doctor, dentist, plumber) none of the engines are used – Yelp is the source.

    Regarding client needs, I agree: we’re at the early stages here, and even mobile itself isn’t going to be an essential tactic for a lot of businesses. But iPhones are selling fast, and Android will soon have a similar feature. So in the next couple years, this method of searching will be available to everyone.