Sherwood Stranieri

Sherwood Stranieri runs Skypromote, an SEO agency in Boston and NYC, and has been doing search since 1998. You can follow him on Twitter @SherwoodSEO.

Amazon

Comparing Mobile Blog Designs: What Works Best?

One area of mobile site design that is particularly important for mobile SEO is the blog. Blogs get special treatment in search engines, as sources of fresh content and easily-digested RSS feeds. In the mobile space, blogs are also one of the few areas where users expect to find lengthy text — so, the pressure […]

Amazon

eBay Offers A Mobile Search Shortcut For Online Stores

Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let’s take a closer look at eBay, and some strategies for using it to extend […]

Amazon

Mobile Search Beyond Google: In App Search Tools

A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Google and Bing. The app stores for iOS, Android and Windows offer countless of downloadable apps that offer built-in […]

Amazon

iPhone 5 Won’t Change Mobile Search, But Can Nokia?

With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it’ll have on the mobile phone market, on Apple’s future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile […]

Amazon

Is Mobile Search Taking Over The Restaurant Space?

In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following: Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010. According Groupon’s CEO, 30% of all transactions on Groupon’s platform are now attributed to […]

Bing

Switchboard Tags: Like Canonical Tags, But For Mobile SEO

When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option. Last month, I covered the basics on how responsive design works and how to optimize it. But the second option Google discussed got lost in the headlines: increased support for purpose-built […]

Google Algorithm Updates

How To Tune-Up Responsive Design Websites To Improve Mobile SEO

A couple weeks back, Google annouced new standards for mobile website design. Among the practices identified on their help pages, responsive design has been singled out as the best option from a search perspective. Let’s look at how responsive design works, and how we can build sites to achieve maximum SEO performance on both the […]

Google Algorithm Updates

Mobile SEO Is A Must For Acquiring Mobile Shoppers

Owners of ecommerce sites are a pretty observant bunch. The clarity that sales provide (or lack thereof) can make marketing a bit easier to quantify. There isn’t a need to tie promotional activities back to branding metrics, or tricky-to-quantify engagement on the site (“Do we want more page views, or do less views mean the […]

Mobile

Building Mobile Landing Pages That Succeed In Mobile Search

Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a result, far […]

1

Untangling Your Mobile Metrics With Better Redirects

A lot of mobile sites owners have trouble making sense of their metrics. In some extreme cases, they can’t track referrals from any website besides their own desktop site, which of course is sending visits their way whenever someone approaches from a mobile phone. The trouble is potentially two-fold: not only is it hard to […]

Google Algorithm Updates

Using The Mobile Ratio To Measure Mobile SEO Success

Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length from our phones, and we have a curious tendency to do everything on them. I once sat in front of a dark, Netflix-enabled flat-screen, watching Netflix on my iPhone. It was just easier, and I […]

Amazon

How To Improve Mobile Commerce SEO Using JQM

Last month, I took a look at mobile commerce and the issues that online retailers face when trying to adapt their desktop content (or worse, their offline catalog) to a mobile website. I left-off with a promise to revisit mobile site design, since this can have a big impact on your options for slicing and […]

Amazon

Tips For Optimizing Content In Mobile Commerce SEO

This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping experiences, both […]

Apple

Siri, Are You Taking Over Mobile Search?

The new iPhone 4s comes with a feature that is bound to impact how search marketers try to reach iPhone users. Siri, the voice recognition app that comes standard with the new iPhone, can be used to control text messaging and reminders inside the device. But it can also be used as a search tool, […]

Google Algorithm Updates

Mobile SEO & The Need For Descriptive Links

It’s a well known fact that links play a key role in search engine optimization. In addition to providing a physical connection between pages, search engines also use links to get advance notice of the content they’ll find at the other end of that link. While it’s true that search engines place the greatest value […]

Mobile

Mobile Search Strategies For Online Retail

Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two points during their vacation planning: at home while booking the trip, and at the destination while planning their activities. This timing element could be applied to a lot of other industries; […]

Mobile

How To Integrate Desktop & Mobile Search For The Travel Industry

Living in the old Italian neighborhood in Boston, I come across tourists everyday. It’s interesting to observe their behavior, particularly in a setting like Boston, which is famous for being a walking city. Most tourists already have a hotel booked by the time they arrive. They have a set timeframe, and a short list of […]

Mobile

Do Mobile Blog Templates Have Enough Substance For SEO?

As more online activity shifts to mobile devices, bloggers are becoming aware of the benefits of having mobile versions of their websites. As luck would have it, the developers of major blogging platforms recognized this, and stepped-in to provide default solutions for those wanting to serve-up content to a mobile audience without a lot of […]

Google Algorithm Updates

Mobile SEO For Websites That Behave Like Apps

The debate over whether to build an app or a mobile website will get more interesting in the next couple months, thanks to a new platform developed by the jQuery team. jQuery Mobile is a set of scripts and style sheets made specifically for mobile phones, and has the potential to even the playing field […]

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