Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
It’s a well known fact that links play a key role in search engine optimization. In addition to providing a physical connection between pages, search engines also use links to get advance notice of the content they’ll find at the other end of that link. While it’s true that search engines place the greatest value […]
Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two points during their vacation planning: at home while booking the trip, and at the destination while planning their activities. This timing element could be applied to a lot of other industries; […]
Living in the old Italian neighborhood in Boston, I come across tourists everyday. It’s interesting to observe their behavior, particularly in a setting like Boston, which is famous for being a walking city. Most tourists already have a hotel booked by the time they arrive. They have a set timeframe, and a short list of […]
Online video has been explored as marketing tool by large companies, and as a buzz-builder for content producers of all sizes. But what about small businesses: can they jump into the fray and get noticed by video audiences? The short answer is yes. Let’s look at some formats and how they can fit into your […]