• http://www.seo-theory.com/ Michael Martinez

    “nearly half of 540 million monthly active users on Google+ do not visit the social network”

    That should keep heads spinning for a week. “active users … do not visit the social network”.

  • Scott Davis

    The joys of map listings being tied to Google+.

    Something tells me that’s mostly Google map spam. (not that i spend hours each week reporting crap map listings to google only to watch them not get removed)…

  • Aaron Berlin

    I understand that brands think of things like “SEO” and “social” as being different buckets, but aren’t these both just different varieties of discoverability? Does this distinction matter?

  • http://empoprise-bi.blogspot.com/ John E. Bredehoft (Empoprises)

    Theoretically, “social” refers to personal engagement. For example, if I post a message saying that “the Starbucks location at 123 Main Street doesn’t calibrate its machines,” then ideally someone at Starbucks would respond and say “We’re really sorry, John, and we’ll check into that.” In other words, the @ComcastCares model.
    Whether the distinction matters is up to the individual, I guess.

  • Jeff Ferguson

    If you use Google+ to influence your search rankings… http://www.quickmeme.com/p/3vt8fp

  • Thomas

    two totally different skill sets. different industries. one has to do with site structure and the other, well, does not. not the same bucket at all.

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    I’m sorry, but there is no correlation between Google+ and seo performance. We ran a test here and got new +1′s and engagements on a test domain that we run and our rankings actually went down afterwards. Now, I’m not saying it’s because of Google+, I am just saying that the results from that test yielding nothing worthwhile.

  • http://www.davidgengler.com David Gengler

    Most articles and studies I’ve read agree with you in that Google+’s +1′s have no direct correlation with rankings. However, many argue that after the +1 is given to a site, a natural, followed link is created on a user’s page which have much more of an impact on rankings than a +1 and that is where the real SEO benefits of Google+ come from. I’d even venture to say that the authority of the Google+ user that shared factors into that naturally built link as well. There was a great article done by MOZ on this, along with some pretty insightful comments: http://moz.com/blog/google-plus-correlations

  • Guest

    I don’t think they’re referring to the fact that a share or +1 has an impact on your content’s ranking. Rather the fact that if you follow a site/brand on Google+, their Google+ posts will show up in your personalized organic search results when you (the searcher that follows the brand) are logged in. If you have 3 million Google+ “followers” that’s sure to impact your search presence.

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    Fair points guys, but for people who can’t get to that 3MM follower mark, it’s tough to make a case for putting time and energy into the platform.

  • http://www.linkedin.com/in/sophietran Sophie Tran

    I’d say that ‘Social’ and ‘SEO’ may work together but are not necessarily the same thing. I agree with @empoprises:disqus: anything that is ‘social’ contains engagement while SEO (to me, at least) seems to be more technically related to discovering or pushing content on a search engine that may or may not result in a social engagement.

  • Henley Wing

    I was about to post the exact same thing. So what exactly defines a monthly active user? Oh boy.. vanity metrics, here we go again

  • Henley Wing

    I was about to post the exact same thing. So what exactly defines a monthly active user? Oh boy.. vanity metrics, here we go again

  • Henley Wing

    I was about to post the exact same thing. So what exactly defines a monthly active user? Oh boy.. vanity metrics, here we go again

  • http://cookingwithsocial.com wcbuckner

    I would strongly disagree, especially if your a small/local business. It’s relatively easy to connect with the most active social users in a town/city and once those G+ connections are made, your content starts popping up in front of them left and right. G+ is Google throwing us a bone, really.