Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests

science-experiment-test-featuredGoogle is known to run hundreds of experiments a year and often we pick up on some of those experiments and report back on them over here. Many of those experiments have to do with the user interface and how Google makes small tweaks to the layout, design, fonts and colors to see what type of impact it has on the searcher.

Many of these tests we capture and categorize in the Google user interface section. There is also an excellent new resource for tracking every minor change Google tests, it is at allgoogletesting.blogspot.com.

That being said, I wanted to share a screen shot Dr. Peter J. Meyers from Moz sent me of many new changes we’ve been seeing but all on one page. You’ll see a new card like layout, new dividers, new fonts, no underlines on hyperlinks, how they separate news results from images from web and so on. This is the new unified design Google has been rolling out on mobile and expected to roll out on desktop slowly.


You can click on the image to enlarge but you’ll see the yellow ad label, the desktop unified design, and much more.

Here are some of the tests we noticed recently:

Dr. Pete also has a post at Moz named Future SERP: A Glimpse at Google 2014 which looks at many of these design experiments and predicts what will stick and what will not.

Many of Google’s experiments do make it to the search results for many but Google is constantly tweaking and changing their user interfaces, which may have an impact on your search referral traffic.

Related Topics: Channel: Search Marketing | Google: User Interface | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.brand.com/blog James R. Halloran

    Interesting! I’m not sure advertisers are going to like the bright yellow ad label, especially since Google subtly sneaks them in at the top of any search in a very faint box in almost every search.

    I guess Google is making an effort to be a little more transparent now much like a professional editorial that properly highlights advertisements as such.

  • http://www.wholinks2you.net/ Abhay Singh

    wow! nice article ..thanks for sharing

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