• Sonoma County Web

    Good post Myles, covering all the basic elements. The process can certainly be daunting, as you say, and I would venture to say that most small business owners attempting to digest the concise information presented, will still opt to have an SEO perform the steps necessary to establish a strong local presence in the SERPs. It has been my experience, that most smaller business owners “wear all the hats” and simply don’t have the time or aptitude to go through the required motions.

    I agree it is very important to establish accurate listings (using consistent NAP) in specific local directories – not just any directory. Knowing how to locate and discern the good from the junk is crucial.

    I am curious as to your take on the previous comment regarding Google’s take on data aggregators such as Localeze. They have active feeds supplying data to Google, Bing, Twitter, FB, Amazon, etc. I have not heard anything to the effect of Google having any intent to devalue them – have you?

  • robthespy

    Get a good address, period!

  • http://twitter.com/bright_local BrightLocal

    Following on from Sonoma’s comment above, can you provide some more clarity/evidence around Google penalizing Directory Submission Sites – ?

    The value of lower quality directories with little brand reputation has certainly been hit by various Panda updates so this does lessen the value of building citations and links on these sites (lessen, not eliminate entirely)

    But i don’t follow how Google is specifically combating submission sites.

  • http://twitter.com/rocchidigital Stefano Rocchi

    Great read, well organized…

  • http://www.facebook.com/people/Bob-Walker/1628460015 Bob Walker

    Great read, enjoyed it.

    We are currently doing a lot of what you mentioned, especially with our SEO. We focused heavily in social media, and forgot the importance of organizing all of the SEO.

    Take a look at our page and see what you think.


  • http://twitter.com/MySweetiQ Sweet IQ

    Excellent blogpost Myles. I agree that we shouldn’t forget the basics for a good Local SEO campaign.