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Local Search Column

Get the best search news, tips and resources, delivered each day.

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Local Search provides the latest news and information about the growing segment of local search marketing, including tips on how to take advantage of local directory providers and online yellow page listings, mapping tools and location based services to help users uncover real-world merchants, franchise locations, locally owned small businesses and community places. Columnists cover geo-targeting, zip code and map data being used by searchers and search engines to provide locally relevant results.

  • Latest

6 things you need to know about Google’s change for service area businesses

Google's new service area business set up cleared addresses. If you're a service business, don’t try to add it back. Here's...

Joy Hawkins | Feb 14, 2019 at 8:20 am ET

Google My Business messaging via SMS to end, but where is the alternative?

The end of SMS messaging on the GMB dashboard will have a sizable – and negative – impact on marketing agencies and large enterprises....

Joy Hawkins | Jan 28, 2019 at 10:28 am ET

Learn how to build an online to offline attribution model for local businesses

Offline pickup with online ordering and coupons are just a couple of ways you can build your ideal local attribution...

Brian Smith | Jan 28, 2019 at 8:51 am ET

Don’t give up on Google Posts

Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in...

Adam Dorfman | Jan 23, 2019 at 12:39 pm ET

7 things you might not know about Google My Business categories

I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space. According to...

Joy Hawkins | Jan 10, 2019 at 8:53 am ET

Google Posts decline in traffic leave many to wonder if strategy is worth the time

After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as...

Joy Hawkins | Dec 17, 2018 at 7:01 am ET

Do men and women value online reviews differently?

New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...

Jamie Pitman | Dec 14, 2018 at 9:15 am ET

Massive fake review attack has big impact on small businesses

Business owners and Google product experts could not easily find all the businesses impacted during the recent attack because the profiles...

Joy Hawkins | Dec 10, 2018 at 7:40 am ET

What should service area businesses be focusing on in search?

Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than...

Jamie Pitman | Nov 19, 2018 at 7:30 am ET

Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...

Jamie Pitman | Oct 16, 2018 at 2:29 pm ET

3 reasons why Google My Business search queries don’t match Search Console

If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here's why you should...

Joy Hawkins | Oct 8, 2018 at 1:14 pm ET

Are you guilty of these common SEO mistakes?

Mistakes happen. When they do, the best response is to learn from your errors, and those made by others, so you can turn them into...

Sherry Bonelli | Sep 24, 2018 at 3:30 pm ET

How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...

Jamie Pitman | Sep 14, 2018 at 11:17 am ET

6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the...

Joy Hawkins | Sep 6, 2018 at 11:23 am ET

How to manage multiple GMB listings for service area businesses

Contributor Brian Smith offers insights on how service area businesses can use GMB's bulk syndication service to increase their visibility and...

Brian Smith | Aug 24, 2018 at 12:55 pm ET

5 local SEO myths and misconceptions that Will. Not. Die.

Like a bad penny, there are certain local SEO myths that keep turning up. Contributor Joy Hawkins lists a number of misconceptions and explains...

Joy Hawkins | Aug 9, 2018 at 10:26 am ET

Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local...

Jamie Pitman | Aug 1, 2018 at 11:01 am ET

Apple Maps takes a step in the right direction

Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a...

Adam Dorfman | Jul 19, 2018 at 1:03 pm ET

Do Google reviews impact local ranking?

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her...

Joy Hawkins | Jul 12, 2018 at 11:49 am ET

Google My Business listings: 5 frequently asked questions

GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently...

Sherry Bonelli | Jul 10, 2018 at 9:24 am ET
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