• http://www.netsprinter.com/blog lyena

    In my opinion, Google missed the boat years ago when Yandex provided much more relevant results for Cyrillic alphabet users. Google is still underperforming for image searches, for example. Transliterated domain names (Vkontakte = “staying in contact”; odnoklassniki = “classmates”) did not factor into Google search results. Yandex, however, integrated the meaning.
    Vkontakte.ru is painful to use, but Facebook did not have a Russian version. I got trojan viruses on my computer through Odnoklassniki.ru a couple of times, but there was no alternative and I keep using the site (with caution). I still do not foresee Google or Facebook dominating Russian search.
    The bottom line is, a company has to recognize the market opportunity and make an effort to participate. Otherwise, it will be too late.

  • http://www.russiansearchtips.com Verona

    Hey Chris! Nice summary! Russia is growing a lot in terms of Internet and mobile users, and indeed is becoming an interesting market to enter and to write about. I am however very sad that a you refer to that post of Olga Gabdulkhakova as a detailed and worthy source of the information. That post is a rip off of my old blog, which I stopped writing roughly half a year ago, and therefore the information in Olga’s post is outdated and in many cases plain wrong. There are a few good blog in English about Russian online marketing, which would be a wat better reference. Thanks for sharing the latest stats on Russia once again! Very interesting to watch the market developing and evolving like that.