• http://www.brickmarketing.com/ Nick Stamoulis

    I knew those 5 sites got a lot of love but I didn’t realize it was 20% of clicks! I would be really interested to learn what kind of searches drove the most visitors to those sites. Did the user intent impact how often someone clicked over?

  • Stephen

    I see amazon, wikipedia and youtube in the SERPs all the time when I search. I am surprised by facebook and yahoo, especially facebook. What do they actually rank for other than their brand name? Most of the time when I search for the full name of a friend I see LinkedIn rather than Facebook first in the SERPs.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    Google does north of 3 billion searches per day. so Facebook gets 25,440,000,000 searches PER DAY from Google — Or 763M searches from Google every month? Wow!

  • Vic

    I am not surprised. Google ads probably take another 20%-70% depending on the niche, Google properties another 20% and we’re left with jack, and getting less with every update.

  • Pat Grady

    Top 500 get 50% = great news for Medium sized biz! Top 10,000 get 75% = great news for Small sized biz! 25% of clicks go to the little guys! This reminds me, again, of how Search empowers the little guy! I think it’s wonderful! 25% of a very large pie, is a very nice slice!

  • http://www.facebook.com/Kevin.Lee.QED Kevin Lee

    Always interesting to compare different sources of data and trying to see if one can reconcile. For example Spyfu top advertiser (by spend) http://www.spyfu.com/TopList.aspx?listId=1 or SEMRush http://www.semrush.com/info/rank.html

  • http://www.facebook.com/mr.larry.kim Larry Kim

    i think there is some sampling error here. the results make no sense.

  • http://www.thewriteprovider.co.uk/ Shaun

    I can’t remember ever seeing a Facebook link in my search results. Am I not looking for the same stuff as the rest of the world? i use FB every day (just to annoy myself) and it’s never turned up in a Google search unless I’ve written the site name in the search bar instead of the URL by mistake.

  • datasmog

    If you ever watch people use a web browser this is no surprise. They have Google or Bing as their home page and habitually type url’s into the search box instead of the address bar. “Because that’s what you do isn’t it?”

    Your average web user isn’t all that clever.

  • http://twitter.com/Nathan_Safran Nathan Safran

    The question is what happens to those statistics when you eliminate navigational queries where people are just going to the website and are typing in a search rather than typing in the address in the browser (eg ‘facebook’).

  • http://twitter.com/osborncs11 Cristal Osborne

    Is there a search engine website that actually gives you results that pertain to your keywords? The top results are always annoying ‘schools’ for degrees or some other company that wants to make money off you. Sometimes the first five pages of my results do not even correlate to the topic. Am I not searching correctly or has Google and other common search engines just become greedy like youtube.com?